AI ROI: Are You Making These Costly Mistakes?

Discover how to avoid AI pitfalls and maximize ROI, see how TikTok is empowering creators to make a difference, and learn about new tools! [image]( Hi {NAME}, This week, learn how to sidestep common AI pitfalls and maximize ROI by tailoring AI solutions to your needs. Discover how TikTok's Change Makers Program is empowering creators to drive positive change, and learn about TikTok's new ad tools that are making it easier for brands to engage their audiences. We'll also cover why upgrading to WordPress 6.5 is crucial for better SEO, and how Google's new AI-powered shopping features are revolutionizing online retail. Plus, find out how Google’s generative AI is transforming marketing with creative insights and data management tools. Buckle up for these game-changing updates and more—let’s get started! Cheers, Jeff What you need to know this week... Business Avoiding AI pitfalls: Maximizing ROI with a strategic approach Companies are making mistakes by underestimating the potential of AI, mimicking other companies' AI strategies, and buying generic AI products. Instead, companies should view AI as having human-like capabilities and tailor AI solutions to their own specific needs. This will allow them to automate tasks, improve workflows, and achieve a greater return on investment. [Entrepreneur]( Social Media #TikTokforGood: Empowering changemakers to make a real difference TikTok is launching the Change Makers Program to empower creators who use the platform to make a positive difference. These creators, like Barbara Costello, JT Laybourne, and Eli, come from various backgrounds and raise awareness for causes they care about, from environmental issues to healthcare disparities. Through the program, TikTok offers dedicated resources and grants to Change Makers and non-profit partners like WHO and Oceana. Ultimately, the Change Makers Program aims to leverage the power of the TikTok community to drive real-world change and inspire positive action through #TikTokforGood. [TikTok/Newsroom]() [image] TikTok ads get smarter: New tools for businesses TikTok is announcing new advertising solutions at their annual TikTok World event. These solutions focus on helping brands create engaging content (through AI tools and a creator marketplace), measure the effectiveness of their campaigns, and improve brand interactions with viewers. The goal is to make TikTok an even more attractive platform for businesses by giving them the tools to create entertaining content that resonates with TikTok's highly engaged user base. [TikTok/Newsroom]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Is AI the Future of Branding? Discover Secret Tools If you’re feeling overwhelmed by the idea of building a brand for your side hustle, you’re not alone. Even big brands have entire teams dedicated to branding, but what if you could achieve similar results using AI? [Join Side Hustle Strategies]( SEO Fresh content, faster crawls: Upgrade to WordPress 6.5 now! Search engines Google and Bing recommend upgrading WordPress to version 6.5 because it includes "lastmod" dates in sitemaps, which tells search engines when content was updated and helps them crawl your site more efficiently. This can improve your SEO and ensure your latest content is found. [LinkedIn/Gary Illyes](=) Forget banner ads, Google unveils AI-powered shopping magic for retailers Google Marketing Live announced new features to help retailers improve their online presence. Retailers can now create a rich brand profile in Search to showcase their brand and offerings. Product Studio allows merchants to easily generate product images and videos that match their brand style. Google is also introducing new ad formats powered by AI that will allow shoppers to see short product videos and try clothes on virtually before buying. [Google/Blog](=) [image] Faster sites, happier users: WP Rocket's new lcp fix for marketers WP Rocket, a popular WordPress plugin for website speed optimization, now has a new feature that automatically optimizes Largest Contentful Paint (LCP), a key metric for user experience and SEO. LCP essentially measures how fast users perceive a webpage to be loaded and usable. This is important for marketers because faster loading websites lead to a better user experience, which can increase conversions and improve SEO ranking. With WP Rocket's new automatic LCP optimization, marketers can easily improve their website's speed without any technical knowledge. [WP Rocket/Blog]() [Buy TikTok Views with Fast Delivery]( Advertising Google AI: Powering up your marketing with creativity and insights Google uses generative AI to improve advertising for businesses. This includes creating high-quality creative assets faster, allowing for new ad experiences like AI-powered recommendations, and offering visually compelling ad formats. Additionally, Google is testing AI Overviews in Search results, which can include Search and Shopping ads, to give users a more comprehensive experience. Finally, Google Ads Data Manager helps businesses manage their data to improve results. [Google/Blog]( Latest Podcast Episode [data for business growth]() [Listen Now]() Latest from JeffBullas.com - [Here’s Why Your Facebook Page is the Key to 2024 Marketing Success]( - [Are You Using Facebook Messenger Wrong? 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