Stop! Read This AI Warning from Google – Plus, Latest Business Tools Unveiled!

Think twice before relying on AI! Plus, uncover the latest in crypto with Stripe and essential business tools from Apple and Shopify. Get al [image](=) Hi {NAME}, This week, we start off with a heads-up from Google: be wary of trusting AI too much for SEO and make sure to fact-check AI-spun content. Meanwhile, DeepL Write is out – it is designed to polish up your writing without taking over your voice. Next up, Google has put off the cookie apocalypse once more. It's a big nudge for marketers to get cracking on alternative strategies, regardless of Google's delays. On the tech front, Stripe is tiptoeing back into crypto, this time betting on the more stable stablecoins. Shopify’s rolling out Bill Pay too, aiming to make paying bills a breeze for busy biz owners. Wrapping things up, Apple’s launched their "Made for Business" program globally, decking out stores with tools and teams ready to boost businesses. Read on for these insights and more, as we delve into how these developments could influence your digital footprint and business strategies. Cheers, Jeff What you need to know this week... SEO Don't trust AI for SEO: Fact-check that content! Google warns that AI-generated content, like text written by large language models, can contain factual errors. This is especially true for SEO advice, which can be outdated if the AI is trained on old information. [YouTube](=) DeepL Write: AI editing tool enhances writing without replacing you The creators of the translation tool, DeepL, have launched DeepL Write, an AI editor that improves your writing during the drafting stage. Unlike AI content generators that write from scratch, DeepL Write acts as an editor, suggesting improvements to your phrasing, word choice, and style, while preserving your original voice [Search Engine Journal]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Can You Really Make Decent Money on YouTube? YouTube is referred to as the world’s second-largest search engine with people spending hours watching videos each day. YouTube can help people find your content quickly and drive a high level of engagement. Ever seen your favourite YouTuber scoring a brand deal or giving away special discount codes? Want to know how they got them? How they became successful YouTubepreneurs? We reveal the info and the insights to show you how to become a successful YouTube influencer inside this newsletter! [image]( [Join Side Hustle Strategies]( Advertising Google delays cookie's downfall again Google has delayed ending the use of cookies in Chrome again, but marketers shouldn't wait for this to happen before developing new strategies. Even though Google might eventually get approval, other factors like lawsuits and privacy laws could make cookies irrelevant anyway. This is a big moment for user privacy and marketers should focus on finding new solutions that don't rely on cookies. [Marketing Dive]( Kaiser data breach: Your healthcare info went to Google and Microsoft Kaiser, a health insurance giant, shared millions of patients' data with advertisers like Google and Microsoft. This included names, IP addresses, and even how patients interacted with Kaiser's website and app. Kaiser says that they stopped sharing this data and will notify 13.4 million people affected. This is the biggest health data breach of 2024 so far. [TechCrunch]() [Get 2 Months Free Access to Agorapulse]() eCommerce Stripe takes cautious steps back into crypto, this time with stablecoins Stripe, a major payment processor, has a history of cautiously exploring and then retreating from the cryptocurrency market. After initial tests with Bitcoin in 2014, they abandoned it in 2018 due to volatility. In 2019, they joined and then left Facebook's Libra project. They dipped their toes back in with USDC stablecoin payouts in 2022 and are now expanding to accept USDC payments on certain blockchains. [TechCrunch]( Simplify bill payments and cash flow management with Shopify Bill Pay Shopify Bill Pay is a business payments app that allows you to manage your bills from your Shopify admin. You can keep track of vendors, schedule payments, and pay them with various methods including credit cards, bank transfers, or your Shopify Balance account. Vendors can receive payments by check, bank transfer, or wire transfer. Benefits include saving time, managing international vendors, and staying organized. [Shopify/Blog]() [image] April's top Amazon sellers (Feb-Mar '24) Jungle Scout analyzed Amazon's best-selling products in the US market for April 2024. Kitchen appliances like waffle makers are trending, with searches for "dash waffle maker" spiking. Beauty continues to boom with all-in-one makeup sticks gaining popularity. Unexpected hits include oil-pulling products and portable humidifiers. [Jungle Scout/Resources](=) Technology Apple launches "Made for Business" program to support businesses of all sizes Apple launched a new program called "Made for Business" in their stores around the world. This program aims to support businesses of all sizes by providing them with the tools and resources they need. In-store teams with expertise in business needs and specially designed tools are available to assist businesses. Additionally, Apple offers year-round Today at Apple sessions that can be reserved by groups specifically for business teams or colleagues. 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