Is Twitter engagement taking a nosedive?

What I'm noticing about Twitter over the last the couple of months and what you can do about it.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Creative Companion]( Presented by [ConvertKit]() Hello my friend! For the last 6-12 months, I've been putting more effort into Twitter. According to [Social Blade](, I had 6,582 followers in July 2021. And as I'm writing this, I have about 15,400. That's good growth, but it's not amazing growth. And throughout the last 6 months, I've frequently said, "Growth on Twitter is so accessible right now. But I don't know how long that window will stay open." Well, I think that window may be closing. [Jay Clouse on Twitter]()​ ​ Those 55 replies you see were a lot of people telling me they've noticed the same trend. And from folks who I look up to as being really in-tune with Twitter – folks like Alex. [Alex Llull on Twitter](=)​ If you look at bigger accounts – folks who built a name for themselves on Twitter – it seems like the average engagement on Tweets or Threads is way down. When I started seeing this, my first reaction was frustration and regret. Why didn't I put in MORE of an effort while that window was still open?? I should've known to make hay while the sun is shining. But over the last week, I've changed my attitude. First of all, a lot of other responses on my thread were people saying they were getting more engagement than ever before! Not from your typical Twitter content machines, but from interesting humans saying interesting things for the sake of sharing more than for the sake of growth. But what's REALLY exciting to me is that I noticed the change. I noticed that things were different. And when there are moments of change – inflection points – that presents an opportunity. Inflection points are the starting points of new winning strategies or new demands from the market. This is a time to try new approaches. To change the way we're showing up on Twitter. To stand out from the, "Most people suck at [thing]. But you don't have to. A Thread 🧵👇" And even though I'm using Twitter as an example here, this is a lesson for ALL platforms. Certain strategies work for a period of time, and then they fade. They are replaced by new strategies that are novel and play nicely with the algorithm. But who identifies those strategies? Creators do! People like you and me who decide to experiment and try something different than the current best practices. Here's the latest LinkedIn content experiment that's trending – screenshots of Twitter Threads uploaded as pages in a document: ​ ​ You can innovate. You can try new things. And inflection points or points of boring sameness are a great time to do it. ​ Share This Essay: [Share via facebook](=) [Share via twitter]( [Share via whatsapp](=) Your personal share link: [ ​ ​ ​ [Sponsor Image]() PRESENTED BY CONVERTKIT Join the ConvertKit Sponsor Network You know that I love ConvertKit. ConvertKit is one of the best tools for professional creators to earn a living online. And it's about to get a whole lot better. With their new Sponsor Network, ConvertKit connects you with brands who love your work and want to reach your audience by sponsoring your newsletter. All the sales, reporting, payments, negotiations, and logistics are handled by ConvertKit so you can focus on doing what you do best: creating. I'm an early member of the ConvertKit Sponsor Network, and the team has already connected me with sponsors for this newsletter. They can do the same for you! Apply to join the network below. [Join the network]() ​ ​ CLICK WORTHY 🔥 Check these out 🎥 [Why KSI can do everything all at once]() – Colin & Samir break down the rise of KSI and how he's been able to transition from making YouTube videos about FIFA into selling out arenas as a musical artist, ecommerce, and more. --------------------------------------------------------------- 💌 [Six Figure Emails](=)* – Free premium email template pack, including six mini-persuasion masterclasses breaking down the sales psychology behind each. *Sponsored --------------------------------------------------------------- 📓 [2022 Creator Economy Benchmark Research]() – The Tilt surveyed over 1,000 content creators to learn what motivates them, how they build a successful content business, and how quickly they hit key business milestones. ​ LISTEN ON CREATIVE ELEMENTS #106: Bop-It Inventor Dan Klitsner [Play] How to create and commercialize games [Creative Elements Cover Art]( Dan Klitsner is the inventor of Bop It and more than a dozen different versions of Bop It including Bop It Extreme, Bop It Blast, Bop It Tetris, and even Bratz Bop It. Since 1996, Bop It has sold more than 30 million units worldwide. Dan estimates that he's seen hundreds of his game ideas go to market and has given up to 40,000 total concept pitches. And today, Dan has nearly 500,000 followers on TikTok. In this episode, we talk about how Dan broke into the world of game creation, how the game industry works, the difference between licensing and selling direct to consumers, and how Dan’s passion for Play is what keeps him going all these years later. [Play episode]( [Apple Podcasts](=) [Spotify]( [Stitcher]() [Castbox]( New to the show? Start with a [curated playlist](). ​ ​ LAST WORD 👋 Thanks for reading! There have been a LOT of new subscribers over the last couple of weeks – so if that's you, hello! Thanks for reading along. I also want to acknowledge that I've gotten a lot of thoughtful email responses and I haven't gotten back to all of them. I LOVE getting email responses and I read each and every one of them. It may be a tad slow, but I'll respond too! And one quick reminder – a new month is a great time to reflect on the previous month and set new goals. I recommend you prioritize some time to do so! Cheers, Jay --------------------------------------------------------------- [Photo of Jay Clouse]( Jay Clouse [Say hi 👋 on Twitter]() or [Instagram]( ☎️ [Book a 1:1 call with me]( Thanks for subscribing! 📬 Reply to this email or [contact me]( anytime. [Edit your profile]( or [unsubscribe here](. This email was sent with [ConvertKit]() and designed using [Palladio](=). Want to say thank you? ❤️ ☕️ [Buy Me A Coffee]() or send a note to P.O. BOX 797, Worthington, OH 43085. [Sponsor this newsletter]( to get your message in front of 12K+ creators.