An extra $9,000 in sales. How?

Yesterday, I asked you which subject line won in a head-to-head test. To view this email as a web page, [click here]() {NAME}, Yesterday, I asked you which subject line won in a head-to-head test. [Subject line split test] You responded with your answers and thoughts. The guesses were split evenly — about 50/50! But the actual test results revealed that at least 3,000 more people opened subject line A. Think about what that means… If just 3% of those people buy… that’s 90 more customers. So if you’re selling a $100 product, that’s an extra $9,000 dollars in sales! If you were able to do this for other businesses, they would love you! They would rave nonstop about you and tell all their business friends to hire you, too. And this becomes the gift that keeps on giving. Because now you know this email subject line works, a business can keep using it for new subscribers on their list. The results from this are potentially worth tens of thousands of extra dollars over the course of a year. And if you can do this with numerous emails, the benefits multiply even more. This is why I test everything. Beyond subject lines: Testing our assumptions People often say they want to do one thing, but when it comes down to it, they do something else. This is true for personal finance. Almost everyone says they value their time. But if you analyze their behavior, they’re driving 30 minutes out of the way to save $0.20 a gallon on gas. This is true for social situations. How many times have people told you they’d love to come to an event, only to bail out at the last minute? And this is true in business. People say they’d be interested in buying something, but when it comes to launch time… crickets. [Health insurance logo] I once created a product on health insurance. Had a logo ready to go and everything. The only problem? Nobody wanted it! That’s why I built all I Will Teach You To Be Rich programs around the foundation of testing. I want to know that if people follow through on our material, they’ll get results. And it paid off: I have hundreds of testimonials and reviews. And it’s helped take IWT from a dorm room blog to a [New York Times bestseller]() to a [hit Netflix TV show](). [The “How to Get Rich” launch party] The “How to Get Rich” launch party Fight for simplicity You can test thousands of things in a business or on a website. From the color and font on your website (don’t bother), to your email subject lines, even your call to action buttons. You can drive yourself crazy trying to optimize every little thing. Believe me. I’ve been there and done that. It’s like people who chase interest rates on savings accounts. Or sign up for new credit card offers in hopes of banking airline mileage. It’s much better to fight for simplicity and live your Rich Life. [Personal finances] It’s the same with my business. I just have a handful of things I test to get some quick Big Wins. So this week, I want to share the biggest lever in your business that you can test to generate the most results. I promise you, this will blow you away. And if you’ve been trying to come up with a business idea, this is something you can easily package and pitch to other businesses. Here’s what I want you to do in the meantime. If you have a business, think of one area you would love to grow. Is it more customers? More revenue? More email subscribers? Write it down and what it would mean to you if you could achieve that result in the next few weeks. Don’t have a business, but looking to start something on the side? Great! Think about how it would feel to approach or pitch a business saying you could grow their revenue AND you have a real-life example of how you did it. How much could you charge for something like this? Then, keep an eye on your inbox on Thursday. [Signature] You may be new to IWT. Here's all the stuff we offer [Programs]() [Podcast]() [Netflix show]() [Books]() [Check out our website for more]() Follow Ramit [ig]() [fb]() [tw]() [yt]() [pc]() Was this forwarded to you? Sign up [here](). This email was sent to [{EMAIL}](). If you no longer wish to receive these emails you may [unsubscribe]( at any time. 548 Market St #89946 San Francisco, CA 94104-5401