When was the last time you watched a commercial and crinkled your nose and said
To view this email as a web page, [click here]() {NAME}, When was the last time you watched a commercial and crinkled your nose and said, âUgh! That commercial is so stupid!â Or you were looking at a website and said, âThis pop-up is so IRRITATING. Why would they ever do that??â Or (this is my favorite) you say, âWhy is HBO not making Euphoria easier to get?" Letâs get real. HBO is a lot smarter than you. And if you go through life criticizing companies and people (as 99% of us do, myself included), you miss out on something magical. TRYING TO UNDERSTAND WHY THESE PEOPLE/COMPANIES DO WHAT THEY DO! In other words, you can disparage these people ⦠or you can say, âHey, maybe they know more than I do. What do they know that I donât?â This is a powerful [Success Trigger](), and one that Iâm introducing to you today. Introducing the D-to-C Principle When I lived in San Francisco, I was surrounded by a lot of engineers. They are brilliant at what they do. But they also often have very curious beliefs about how the world works (aka theyâre SURE their worldview is right, even though theyâre often wrong). For example, they would crinkle their nose at companies that advertise in Times Square. âSo stupid!â they would rant. âTheyâre just wasting $50k/day in untracked advertising!â And all the other engineers would laugh haughtily. [My book unveiling in Times Square]() [My book unveiling in Times Square]() [Ramit and Cass with family] This is crazy! These companies have been around for 100 years. Theyâre WAY smarter than you or me. Instead of criticizing them ⦠maybe we should try to understand them. What do they know that we donât? Here are a few things I hear a lot... - âWhy do they try to get me to sign up for an email newsletter? Email is dead.â
- âUgh, he uses those long-copy pages. Only scammers use long copy.â
- âWhy donât they just reveal their price on their web page? If I donât see a price, I just leave.â EACH OF THESE COMMENTS IS UNBELIEVABLY CLUELESS. I know, since Iâve tested each one. Doing just these 3 things has been worth millions for me. Yet these critics are incredibly sure of themselves. Instead of saying, âUgh! Theyâre so stupid!â they could have said, âHmmm ⦠what does he know that I donât?â The D-to-C Principle. From DISMISSIVENESS to CURIOSITY. Dismissive to curious means to put your negativity or skepticism for a new idea or product aside and instead find out what you can learn from it. This one mental model â from D to C â is an example of a Success Trigger, a âshortcutâ you can use to emulate Top Performers. Once I learned this Success Trigger ([among others]()), it changed everything for me. Instead of criticizing car companies, or the local mom-and-pop shop, or even a friend, I forced myself to try to understand WHY they were doing what they were doing. And itâs opened my eyes to all kinds of deep insights I never would have realized if Iâd stuck with my old mental model. Itâs truly a mental shortcut you can keep in your back pocket and apply EVERYWHERE. Yes, this principle alone is worth money. But itâs also helped me hone my social skills and become far more empathetic. And this is just ONE Success Trigger! I have 29 others I want to share with you. To get the vault of Success Triggers, [click here](). In my [Success Triggers]() program, I talk about the #1 investment youâll ever make. Can you guess what it is? No, itâs not retirement or savings, though those are certainly important. The #1 investment you can make is in yourself. Join [Success Triggers](). Youâll see immediate results, but those results will compound throughout your entire life. [Signature] WHAT TO DO NEXT JOIN: To get my âvaultâ of 30 Success Triggers, [click here](). [SIGN UP]() Featured Products
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