Nobody starts at 100

Happy New Year's Eve! To view this email as a web page, [click here]() [IWT Header] Nobody starts at 100 Happy New Year's Eve! Today, as we leap into 2022, a story about the power of humble beginnings and the power of systems… When I started my business 15 years ago, I didn’t have any special connections. I didn’t know anything about SEO or online marketing. I was a 127-lb dorky college kid who decided to write about personal finance because nobody would come to my events! [Ramit back in the day] But I took a chance on myself and started. Slowly, I started figuring things out. When I eventually decided to sell something — a laughably cheap $4.95 ebook — I was petrified people would call me a “sellout” and unsubscribe. Guess what? SOME PEOPLE DID! But I sold over 1,000 copies. Sales rolled in overnight, and crazily, even while I was out with friends. This blew my mind. I learned many important lessons: - LESSON #1: I could debate idea after idea for years, getting stuck in my own head … or I could learn 1,000% more from actually doing it. - LESSON #2: My initial fears of “I don’t have an idea” or “I have too many ideas” were WILDLY wrong. You don't actually need an idea to get started. - LESSON #3: There is a systematic way of generating ideas, then testing them for profitability. (BTW, I’ve done this with over 15 products, and [I can show you how]().) And I learned about how to generate income even when you’re not at your computer. [New Student for Success Triggers] That ^^ is a notification I got when someone joined one of our programs. This one is telling me that a new IWT student just joined Success Triggers, a psychology program I launched all the way back in 2013. I get emails like this all day long — for $297 programs, $997 programs, $1,997 programs, and even much higher. All of it automated. This is just a system. When the pandemic first hit last year, many businesses were shut down or severely limited by the precautions we all needed to take. But lots of online businesses remained strong. My business continued to run. [Sale during pandemic] $18,017 in one day … during a pandemic This is nuts. In the early days, I couldn’t even conceive of making $100, much less $10,000 in a day. Especially on a vacation day. Or a day when much of the rest of the country was shut down. But that's the power of having systems that generate money all day, every day, even if you're sleeping. Looking back 15 years later, my decision to ignore my doubts was the best decision I ever made. NOW, I can write one email and generate hundreds of thousands of dollars. Is that intimidating? To me, it’s inspirational: It tells me that if I put in the work, I get disproportionate rewards. (Ask yourself this: If you work twice as hard at your day job, will you get paid twice as much? Of course not. But with the right online business, and putting the work in, you can do exactly that — and much more.) My business is also a cornerstone of my Rich Life. My business gives me the flexibility and income to do what I want, when I want. I get to design my own Rich Life. But, I didn't start here. Nobody starts at 100. I began at the same place everyone else does — making that leap to try something new, to invest in yourself, even if you don't have all the answers. The new year is here. Will 2022 be just like 2021 for you? Or will this be the year you make the leap to finally get in shape, or find that new job, or [start that business you've been thinking about](). I hope you make the leap. --------------------------------------------------------------- “I’m taking a month-long trip to Southeast Asia … and my business will keep running” Here’s the question I ask at the top of the [Earnable product page](): What if you could start a business that pays you to live the life you've always wanted? This week, you’ve seen how one of my students and friends — Selena Soo — used my material to help her start and grow her business and live her Rich Life. Selena has so many stories of the benefits of running her own company that I could keep telling them for days. Here’s one that has yet to be fully written. June 2022 will be the ten-year anniversary of Selena’s business. Ten years! Congratulations, Selena! Selena will also turn 40 in July, so she is taking November off of work to travel to Southeast Asia with her best friend, Heidi. They’re going to Hong Kong and Thailand to live it up. [Selena Soo and friend] “I had wanted to wait to do these kinds of things until I had found my partner,” she said. But Selena chose to live her Rich Life now rather than wait. Running her own business is what allows her to do that. Selena says, “I’m the face of the business, but I also have other senior leaders and coaches, so the business can run for a month without me. The other coaches can run the group calls.” “Part of my Rich Life is that I don’t need to be the center of attention. I love lifting other people up, and I love spreading responsibilities so not all of the weight is on me.” [Selena Soo] Photo credit: Patience Manzare I love this. Selena is showing how running your own business can help you live the life of your dreams, your Rich Life. It can allow you to take month-long vacations and know that your business will run without you. * * * This week I’ve been talking to you about Earnable, my program that shows you how to start and grow your own online business. I wanted to share Selena’s story with you as an example of what’s possible when you take the leap. Ten years ago, Selena was just getting started with her business. She was in the same place many of you are, wondering whether to stay in a job you don’t like, change jobs or even careers, or start your own business. Here’s what Selena says on that: “What I've learned from Ramit is way more than what I spent over $100K to learn in business school. Thank you Ramit for changing my life and helping me make a bigger impact in the world.” [Click here]() to learn more about how you can build your own business that will let you live your Rich Life, just like Selena. --------------------------------------------------------------- What's your motivation for 2022? If you want to accomplish a big goal, you need a really compelling reason. For example, it'll be hard to wake up earlier if your only reason for doing it is because you "sort of think you should do it." But if you have a compelling reason — like finally writing that book you've been dreaming about! — you'll be a lot more motivated to take action. (You'll also be more likely to get coaching, a course, or other support, further boosting your chances of success.) This juicy WHY is missing from a lot of New Year's Resolutions. Don't let this happen to you. When you have a clear and compelling vision of how achieving your goal will improve your life, it's like adding jet fuel to your efforts. Here's an example. Everyone who joins [Earnable](), my program on how to start an online business, has their own personal, powerful reason for joining. I ask everyone who joins to email me about why, just to help cement their WHY. Some exciting WHY's from Earnable students: "To travel across the world" [To travel across the world] "To cook in a state-of-the-art kitchen" [To cook in a state-of-the-art kitchen] "After I built my own business, I can just go travel whenever I want" [After I built my own business, I can just go travel whenever I want] I love it! Here are few more reasons WHY from Earnable students: - "To travel with my family to visit extended family in Singapore anytime without worrying about cost or if someone will approve my leave." - "To show my daughter I can be successful." - "So I won't have to do my laundry at the laundromat ever again!" - "To have the freedom to take my daughter to school in the morning and pick her up in the afternoon." What does your Rich Life look like? How are you going to start building it in 2022? And WHY? --------------------------------------------------------------- Reminder: Earnable closes TONIGHT Quick reminder that the doors to join Earnable close tonight at 11:59pm Pacific. [Earnable countdown]() [Find Your First Profitable Idea]() [Join Earnable before 11:59pm Pacific tonight]() I’m not sure when I’ll re-open it. Here’s what to ask yourself: - Have I ever wanted to start an online business? - Do I believe that you, Ramit, can help me? - Do I trust you? If so, then I want to invite you to join Earnable. If you’re worried about not having an idea, or not having time, or not following through — put those fears aside. I’ve built in answers to every single one of those concerns. (For example, Earnable will help you develop a profitable idea, even if you’re not sure what you could possibly offer.) Earnable works even if you have limited time. You get lifetime access to the program, so you can pause and resume it whenever you want. Use Earnable to create a small, automated side business or scale up to 7 figures. Earnable is risk-free. You get a 60-day, money-back guarantee when you join Earnable. That means you can try the ENTIRE course and then decide if it's right for you. If you don’t love it, just show me you did the work and I'll refund 100% of your money. But I’m confident you’ll find success for years to come. 2022 is here. [Start your business today](). [Earnable]()   [Signature] WHAT TO DO NEXT - JOIN EARNABLE: The doors close TONIGHT at 11:59pm Pacific. Make 2022 the year you finally start your business. [Click here to join](). (Risk-free: Earnable comes with a 60-day money-back guarantee.) --------------------------------------------------------------- What did you think of today's newsletter? 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