“Everything is copy”

If the word “copywriting” makes you think of Don Draper in an immaculately tailored suit, you wouldn’t be completely wrong... [Rich Life Insiders Banner](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkn3qn9gW7Y8-PT6lZ3mfW4zn--T2s0s7zW2lSMPT1nLGqnW77Sg7V3qCQm_W7fLD663bFP9FN1G_3BL4VlRGW5TXtTh3yD0YvW5NTY6n2dgbs-W6lKvlz1s6WMpW7WBw9682xJh0N16_xZCt2nJZN7JtpVkLS91mW12ZQVb6tgrhKVPbsZb3mpp41W27m97y7SRy2nW5vJQ876WbKT3W8GjQmd3wgTGgN5vLSLzNd3XhW6tPV1r5JbYtQW9fZdby3Cn6XyW2TlM3D1fSPB8W8ZkKdN1r-H57W4YJt1y4my3ypW2q_CS95n2CPDW6PFcdp20_Q1bW6Kz3Zf2rKBh-W5mgGhY70tqYkf7Vk3dH04) {NAME}, If the word “copywriting” makes you think of Don Draper in an immaculately tailored suit, pitching a new Lucky Strike ad campaign, you wouldn’t be completely wrong… But you’re also missing a LOT. [Don Draper in tailored suit] There’s a lot more to copywriting than slick ad campaigns. And most copywriters don’t work at an ad agency. Everything is copy Famed screenwriter Nora Ephron said it first: Everything is copy. And while she was talking about the idea that every life experience can be turned into film fodder, I have a slightly different take here. There’s ad copy, yes. There are websites to write, and emails like this one, and product pages to convince people to buy, and billboards, and other marketing assets meant to help people understand something, decide if it’s right for them, and push them to buy (or not buy). And if you run your own business, you NEED to be a great copywriter to get your market to buy what you’re selling. But there’s ALSO: - That email you write to your boss to try to get an extra day of PTO - That customer support call where you’re convincing a rep to [lower your cell phone bill](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hk-3qn9gW95jsWP6lZ3mVW1LFPxF5F-P56W2b4d752nzQv5W35qfgp6NQhxlW3TB_ts62Nc4PW6cRYww5jhTTfW1_2yzb7QmsYmW8gylbT7r-XDjM6P7_Lq30dBW5BkgD12j3G89W7JbHnd2F6cBzW8mDhst89tthnW2CQhCG1x4FkPW8DnK1D8M-bPYW5110Vm5vXjL0N5tRZTk8gVQSW3wqkpq4k9rS7W76HspQ8vLQbdW4N9l4G7TtSJ2W7bzjQT4WSzMCVff6Sm5DB8FKW7KRpxr840tJDW2k9V6n2NvDTgW8GDJhF7ZbvrFW7P19zK8zn275W1HrrMK8hbHHGVG7Sgf4WkCQYW4x644t3Dnx0GW1FH_GG9dNjJNW6b5dYD4zvw0gM4xrhyHMWtQf1NpgH804) - That party invitation text you’re planning to send your friends and family - That letter to your landlord to get your security deposit back ^^^^^ This is all copy too!! The better you are at writing persuasively (AKA writing copy), the more likely you are to get what you want out of any situation. Copywriting is your ticket to freedom The average American sees dozens to hundreds of marketing messages every day. These words and visuals play on our psychology to trigger desires, cravings, needs. What if you had that power? Copywriting is what I call a “freedom skill.” It’s something that anyone can learn, use to build a business or side hustle, and enjoy the freedom of deciding how (and where) you spend your time. I started writing copy back in college, when I first started the blog that became I Will Teach You to Be Rich. [IWT in 2004] Believe it or not, this was cutting-edge design in 2004. By studying the work of the best copywriters I could find, then endlessly writing, editing, and testing my own copy to see what worked, I learned how to sell my skills and products to the right people. Since then, I’ve used my copywriting skills to build a following of millions (and tens of millions of dollars in revenue). Introducing Call To Action Over the years, as I built out the IWT library of programs, I started to realize that I had a LOT to say about copywriting. So I created [Call To Action: my 8-week copywriting course](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hk-3qn9gW95jsWP6lZ3mtW6psrPS5fQLTTW1gSn_W93-m8DW5mZDV38sqkpbW5tkB-y6S7MXBV65t7Q8pgJDlN8RnjCNbT_7yW1ZvNZM954GzhW1BZ_Nv4cqPXfW44-c_r3n6NZ6W5hWzbS2T_tBLW2lMTy48fX1gWW7DSsmN1svTKbW8FfvnV4LjX74W3kJ0Ts1XKtdDW89QcfN1_4wzzW4s_nM07jMzv0W33DtsH8tg_8ZW9k7-bc3qzZmrVD4bcq8cgW3JVn6LTT1pWCKjW7Vr6RR45V1yhW5GZQxB599fX-W4V7Fkl7j5JkFW84K8Vh5hrTSMW2vmT1W3vK56JW2Jw8r17VFS9KW5jBH776HGK2mW4hY_YD5yl14zN6TYHc1bFLbBVzjZMW7LjrSjf1lS_Sq04). Call To Action focuses on the hows and whys of consumer psychology and irresistibly compelling copy — so anyone can learn the secrets of copywriting that power multimillion-dollar businesses like mine and many others. Inside, I share lessons and approaches it took me years to learn — including mistakes I made, tactics that 10x’d my results, and even “before and after” copy from some of my favorite IWT tests and sales campaigns (most of these have never been shared anywhere else). Want to see for yourself? [Take a sneak peek at 3 lessons from Call to Action](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkH3qn9gW8wLKSR6lZ3lsW25rNG37gtH6_V3qnHC8-B6rSW6rx--b1jRqWGW3KCnYr94PGBGW26p_DN4G_G1gW68z3gX7mrvT9W5FttQ953_x-wW5cRQFW254N5YW6RxnHB5t4CZjMptcqy3zhKtW11k9Yp6jRPTfW5-vC-49cPQHWVpKR2v2zG2KrW1yQ78h4MpF_WW5FG3HJ2Tb-sQN6WcLpVPZTHZW6Vttb08zhrgbW531xzP5bDCSVMnmJP-1RR2dW66hffx1h1DFKW2Gd6zH5BY0X4W84CKXG3Qq9YZW4BGD_848HHdGW5WzY6N80sDWgVs-Vvw5cSPJWW5yKd8_3M9J5JW832bQx1c5H_xW7n72w74YzdC6f3p2WBq04). [Ramit CTA](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkH3qn9gW8wLKSR6lZ3mjW8B9vG-2NHM21W6dmhXt3tDBFQW50Yxrs3b65QzW6TQSSn37d7qxW3WckFC2x4bx_W8w4xXK98ClVtV-hF2B1-h6CGN2nl82djrbc8W43MyfT61x7v_W43hcp47MCWVwW9jytqT34pv7SVvzW7j5xmWgtW2Wg9Zy1HH--2W4XKxWm8ZJRBWW2-ByPK26VplpN8PkGl_fLHg4W850mzg65PdXvW74znfc8fNp0DW7pqVGD5X6_cKW2TL68B1ZK0BPW7gDZPf1nxFLTW28sSrH6L16YdW8HhD_G4GGFQwW5KxRhH8g7h0VW4_y7Cp6VqjB7W47kWKm363dwcW2jtFl471LWy_VtL0_D3P4QB-f6r-3bM04) Oh, and there’s also the Vault: 8 extra modules of scripts, templates, case studies, bonus videos, and more. By the end of the program, you’ll know how to research your market, structure high-converting pages and emails, and write laser-targeted copy that turns casual readers into excited customers. Everything is copy. [And copy could be everything you need](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hk-3qn9gW95jsWP6lZ3l1N5YtdvLn7lCsML8rlmzC8J6W7M3-2J6nFSfcN4CnWvVFkrtfW6bcTD766syV3W2CrMPj4DJS-7W7c-yhW211LF0W68Dx5b5zQsn-W3GcjdD4t2hwSN5Tbg01SLFSTW3_cXvb5-PJw0W8rCCK56tnwhdW3vX22Q127b0GW56_kS58Hw27FW50xPL88tnrPmW57Lmng1R-5l6N17P9v7bnYKlW7Vzmff99CKJ9W1Xq3PB3jCSknW3RtYXK5Mz3ptW8YDkfv74tnzcW3FGh9s5CxQMdW7Y4M5Q4xq1FHW3zD6tk1qX9dMW57hQK_5ljLC8W4hz4x_3R1QzRW7DTDD69kM8xpW8j9L9W96GcS6N1m9rnwmxrbdN8QHPfLM8CH3f8VXXhP04). [Ramit Sethi Signature] P.S. Next week, I’ll show you why being a great writer is the most valuable skill you can have in any industry. [Programs →](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkH3qn9gW8wLKSR6lZ3l-Vkh-Fr6x1mH7W5Fcfr89fLPqYN3kXBWZTWFxmW27GbmQ1KPv2wN63fJRgWB3PSW10ngjl7mjSZTW57k5R57yqsMTW5-vp001Js_cyN5Fx7dlkhSmKN5HzfSkhXdNrW4Hz7FG6CmR41VJc3Bp8SNm2GVRDVxL6B1kt-W1KLVkj6gXqRKN4VFBNmpg-ChN1WQlkHKtm-7W8r_kM481zTzQW3RX0HB7L14KdW22rrgr1c6N-_W8pxLxM569L4XW26Dnt74H2-pLW65dCXS8w06QcW8ZPXfW1LRgJjW4RVTMB25NRpYW1X47P57HCHM9W52ZJ8F2qcCZmW3BKngY4d3X5NN77yj9JB9CFnf79FvGq04) [Podcast →](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkn3qn9gW7Y8-PT6lZ3nJW77LktL4H7B6SW8fXnpj64tPH4V2kR6w3QlnYYN6TnVHCmnPxqW19Z_T93qX3ClW6w-Zfm2VXQq_W66S-zp2d5KXVW8RrYgT43wgWWW7srZfK8c_zS6F5MnHlDd1yZW7N3HQP3hXHSdW6-zKpZ4SKzQJVlsW7H7V9VW5N4pql7fcx9pKW48FNj240bW5xW9kXcV49cL2QHW5MKSWF1P2l7SW1YcgJQ7d6_gRW3Whj2329tPF-W2BSFVk6js49sW36NBDF7rmfGxVjqbSb7m4Nx-W5xtnJW4n2f2fW2SPGdx5xbsGfVS_55G3ZyfCDW3D9BG_5gQm-kf8dC93v04) [Netflix Show →](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkn3qn9gW7Y8-PT6lZ3n_W3f65zD1zQj8xW8g-47z90TC1BW5tSjR61JxDjYW1Cvph979J8W5W7jWzND1Ls7sRW4f_HJd5p4L9FW8Xm6C42Jx5wJW5NTNtx8vwGBVW13yZRh57BsjFW8drMTd5K6_H_W6-MccG7SPwrPVkRWcM2Z2swVW29DxSg8__mDDW1XRnJq4wClFdW8_LgG07fpwGzW50bppy94-lsDW1yQ-LG5_txy-W8gCL9V6zj58cW3wcgd76-DvB7Vd1NhJ4nlQYNW32GTJK46Sy9QW4NDmrX7-gtZ3W2dNNHV5-zyfCW1kjkCr7NGTF6MSfqWNms3BTW2xnVC26670Vbf8hNyTW04) [Books →](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkn3qn9gW7Y8-PT6lZ3phW1VQKnT3bLDKdW9cQ1tV8VhKMQW7w9Qfn8Y75v3W7HPZ9K3bBHQ8W8l59YT62LxfnVyLtG86CvxTHW3Rzryv2tH_s2W19c5y63wKKDXW1QVzM62XwjhgW5b8Jtz7y_T7kW11C7Vz14Jth7Vbq6bF7w24lMW1GHy3x32zLR6N6npxyF8G4XRW4B7DDv7FYH2yW4H6hKY156hYYW71KGX1970GvyW79Ckgy4nBYq0W1nYH1J60xR9NF5cjSxxfF1yV8ym0Z7jB5w6VdygTx7tBw7SW4BST6T44C0KjW7QNDfT1JJkdxW5KW9Cg8lNJTQW2wWT9r6yvvnkf6XxckT04) [CSP Download →](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkH3qn9gW8wLKSR6lZ3mnN1hJx2WwSYrWW7rTK4714HFtLV3W4P_5Qx09MW7BcJvm4zfT2-W83-0Gy8gXBnyW7c5Jcf3W8WcbW3h2FdJ8DgMcqW9hV1Ft5ZDCvlW5FJZKw7W8C8CW34z4jX4PN87DN5PGjvmlVkRrN821y1WZw0yRW42nh0h5n_WDCW9l4Xc49lpMnrW97KkZC7C1q33N6LMb_tkdvYdW9gZDLs1k0g4LW4BDKtC52BTBnW24T17y70X6stVwBt4g1kqJqgW8JkD296bpz77N40nqJKXnSgvN7SpY8WNrGP8Vqbnhh1DBHpGW4VR77s6WxrktW3NyXg_25mpk0W1SY-2r2SPllTF678BN_kf42f5B9R-W04) [Website →](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkn3qn9gW7Y8-PT6lZ3pbW30ddf01C5WmcW6qHLWN6vN_TPW3_MBVM8WMGfxW2816Kj3MPvb_W8bNWc85c7-hpW4bg8H367M5MKW56p5y6440s4DW2803WY2kQY92W6mdLSk8PHKXWW4TGhQG26T0X1W1mS0Kf884wHYV8NQRn5NJnPnW4VFVcG6QGPtbW47Z-977X4jsZN4mCPzvXYk6LW9l_w3c6HXRC3W1CbBBP8kzzM-VczLtr1dTw6fW41rV7n19DqYJW35VsfM14lJw8W27qb_G2JbwGWW2r8Dkc7gFXxGW4Gmfg11yZNnCW4SQ4g12v3r6LW1NB_3J223Lf5W2cW92h4tC-Qkf1MQXVb04) [Instagram](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hk43qn9gW7lCdLW6lZ3m4VvFqv83pSNnVW3FNG7F1-8BNLW2yw9xC2q6vgqV-cpBH6PT01LW1Q1TCC7g0q3xW2rnKQ46C-N3XW7w42D27SF2XwV6DhVw1DQvzPV_RNXV7zTt3FW4wvTX86hjS-jW4mFtX13h0dJYW3jSqTP3nLxrWW6_JrQY5KKzJYW4GGjdd8vTbn_W6kwLHR5ySMKrW670Dp03Wl9tLW5cBmTP756-BCW7jFG9x84N4KzV8nyMw5FKk5BW1Sb2fR4NLKHcW6cMbMs6gkHVxN3qZzNMgJtBgW85kWBG8MF4CqW72Bq_93XshMBf3RY5cP04) [LinkedIn](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkn3qn9gW7Y8-PT6lZ3pyW8TkDFF6sMZyvW26Lg301QHcmyW2Sv4qL3MsfsgW8_k5J31D4M9KN2q0SYJbQRgXW6mLV3J1LpVBWW1_tq2Q2fwWM3W93gkDC2b870YW4vVDC_2pPGbDW79hjvB3tr-nrVDgZsN69HWkpW2YwwsT99KCdqVR-Qy17Bzn9sW5k4-hs8M2fKGVZ3wv288rSxNW5TYGX540SRY_N3JDlWJYrbhNN4d3Jbyz-4wgW2z2X4l6ybvzgW5vDzMp625cZyMZrcLvJ6bjBW58700654rzs4N8j-3VSL0LcgVTyK218KGv4-W6M6Wjg8X7QfxW8Ttk_-1KRSPLf3Ms39g04) [Twitter](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hk43qn9gW7lCdLW6lZ3p8W87LKVs7Hdt1XN786wGZGz_F9W1wbGlp8tkWyyW3V7CQW7WnGn_W4wqtmc3HF9LpW5xs6GB3w3ZjXW5bmp957Y-2NCW7V4gSj5bcQs8W3G6KjK69TH34N2q0mj71h953W91tlwL8nh5bYW5k3MKJ79wGcqW3jy1fL3KjTV6W8Xr3cB4pPd0nW26lXn539_Zq_W1h2Jtq2c9rpHW7d4J2w1TYbNzW8wwlnx4gRlhfVj0MyV1SycPLW11V50k6Jk_DVN8W1GNrmH-_DW2qrNMx4gcvpgN2SLTWBHS-DkN8CvPc9rvpsBf34TSkK04) [YouTube](113/d586LZ04/VVBjGW6BlTLTW1VWYmJ3ynGSSW6D6W6y5gBszGN5q1hkn3qn9gW7Y8-PT6lZ3pKN4F--4CgQKV0W3DGnLB79bQx6W6Hj0-q3c0lVlW8ZSWdx7nnfWWW2bwgtp1xf05lW13JXQZ14DlywN3YpDJGmx4YvW4WNfRR8rJVq7W47z9Fz6S5Lt-W8cqLzq1d25gkW7mndwh3zPmBdW305SxH7q2b2sVmFzGP43FN0yW35P69S4PCBk1W47639V7hZ278W3CKfZ966gcDLW3fzcs61SJkL4W1h3mkl4JsKvKW97NXss7RDslzN5JYtSVjFmDjW94hl1G2gWl8NVTk0N25RBcYbW6-phFz44tm5tW4zdlwh1q4XG7W3SwdhC6Md9NYVJLtRL2Wp9zmf3mRpRn04) Was this forwarded to you? 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