It’s here: The best expert content of 2022 on game design, growth, and more

[Art production for games: Best practices and optimization]( Amir Dori 📖 Head of Game Design at SciPlay Learn how tips like exporting even-numbered dimensions and rotating by code can save you space and improve your game’s performance. [The psychology of in-game personalization]( Tom Hammond 🎙 CEO & co-founder at UserWise Tune in as Tom gets into how to understand user psychology, put it into practice, and use it with LiveOps to cater to what users want from the games they play. [10 things you need to do to keep your game’s ANRs in check]( Tilting Point 📖 ANRs are slowing down your organic installs - keeping your SDKs updated, working directly with the network team, and more can prevent that. [How to soft launch a mobile game in 2022]( Matej Lancaric 📖 UA and Marketing Consultant Soft launching isn’t easy, but it is essential. Here, an industry veteran breaks down the musts of soft launching step-by-step, from identifying the features that drive the best ROI to setting up your cohorts the right way. [Merge games: To build or not to build?]( Olga Sobolevskaya and Max Samorukov 📖 AppMagic To take a closer look into the meteoric rise of merge games, Olga and Max interview 5 industry experts on the genre's evolution and whether or not it’s worth jumping on the train. [Arcade idle: creating the new hybrid casual genre]( Homa Games 📖 Arcade idle is where simple, satisfying gameplay, compelling visuals, and mid-core progression mechanics meet. Read on to find out about the genre compelling users to play longer. [The evolution of mobile sports and games]( Mike Taramykin 📖 CEO at HypGames Listen in as Mike dives into the history of sports games, the challenges of creating mobile moments, and using real sports events to get and keep users engaged. [The top 5 mistakes game mystery writers make and how to avoid them]( Lisa Brunette 📖 CEO at Brunette Games LLC Lisa breaks down how creating relatable game characters, giving all your suspects clear motives, and paying attention to timing can keep audiences engaged and guessing. [What I wish I knew when getting started with mobile game monetization]( Bozo Jankovic 🎙 Head of Ad Monetization at Gamesbiz Consulting Skip the awkward phase of your game’s monetization with Bozo as he provides the playbook on IAPs, hybrid strategies, and increasing ARPDAU from the start. [Leading teams as a stoic]( Sophie Vo 📖 GM at Savage Games Whether you’re leading an indie team, building a new gaming studio, or just starting a new project Sophie explains how Stoicism can help you by identifying what you can and can’t control. For more top content, listen on [Spotify]( or head to [Medium]( [Spotify]( [Youtube]( [Linkedin]( [Medium]( ironSource provides leading marketing and monetization solutions for app developers [Head to our community hub for more great content]( [Update your email preferences]( Unity x ironSource Menachem Begin 121 Tel Aviv, Israel