Chart of the Day: Winning consumers’ hearts

Consumers want points and rewards above all other loyalty perks [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis FEBRUARY 14, 2024 [Consumers want points and rewards above all other loyalty perks]( [Consumers want points and rewards above all other loyalty perks]( Key stat: Over half (55%) of adults worldwide say that offering points or reward systems are the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy. Beyond the chart: - Three-quarters of consumers are still concerned about rising prices, according to Deloitte’s 2024 US Retail Industry Outlook cited by Chain Store Age. - Because of this, half of retail executives expect consumers to value price over loyalty in 2024. - Retailers may consider bolstering their loyalty programs by giving customers more opportunities to score points or offering them more personalized discounts. Retailers can also give customers access to exclusive product or service discounts, which came in at No. 2 in the Marigold survey for most wanted loyalty perks at 54%. Use this chart: - Illustrate what perks encourage customer loyalty. - Evaluate loyalty program features. [Read online]( More like this: - [DoorDash, Taco Bell share 4 ways to build and retain brand loyalty]( - [US adults prefer extended returns policies over other experience-based rewards]( - [Sephora’s loyalty SVP shares tips on creating a best-in-class loyalty program]( - [3 ways to level up your loyalty program by putting the customer first]( More Chart of the Day: - 2/13 - [B2B content hurdles]( - 2/12 - [Where to reach consumers]( - 2/9 - [Where we watch]( - 2/8 - [Rewarding returns]( - 2/7 - [Brand or performance?]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](