Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Unlock 12 Game-Changing Data Collaboration Plays]( Unleash the full potential of your first-party data to enhance marketing performance, lower costs, and drive positive business outcomes—all while ensuring data privacy. Based on our experience working with hundreds of organizations, we've curated the [top 12 essential data collaboration plays]( in our latest playbook. Discover how to: - Achieve quick wins in data collaboration - Turn data into actionable customer insights - Power customer acquisition with collaborative efforts - Leverage clean rooms for fast, accurate measurement - Plus, explore real-world case studies [Download Your Playbook]( --------------------------------------------------------------- [Your Outlook 2025 Guide Is Here]( With 2025 approaching fast, planning ahead has never been more important. Rapid market changes mean that businesses ahead of trends will be the ones that thrive. [Outlook 2025]( is your go-to guide for actionable insights to help you strategize and win. Inside, you’ll find: - AI-Driven Advertising - Social to Storefront Transition - Digital Detox with Magazines - Advanced Analytics & Emerging Ad Formats - Sustainable and Ethical Advertising - Voice, Visual, and Hybrid Search Engine Marketing [Download Now]( --------------------------------------------------------------- [Don’t Let Your “Frankenstack” Slow Down Personalization]( Live: November 21 at 2pm ET / 11am PT A complex marketing stack can stall your personalization efforts—don’t let managing customer data across platforms slow you down. Transform your “frankenstack” into a powerful personalization engine. During this [Tech-Talk Webinar]( our guests from TransUnion® and Snowflake will reveal how direct-to-consumer brands are using cloud platforms and identity resolution to accelerate insights and drive growth. Learn best practices for managing first-party data and discover how cloud-native applications can enhance your identity resolution capabilities. [Register Now]( Presented by --------------------------------------------------------------- [US Ad Spending: What’s Powering Growth]( Consumer packaged goods (CPG) brands will spend nearly $50 billion on digital advertising this year, accounting for 16.5% of all digital spending in 2024, according to EMARKETER forecasts. Download our analyst report, “[US Ad Spending by Industry: A Surge for Telecom, Big Money From Retail and CPG, and a Major Distortion Thanks to Politics]( made possible by Ansira, to discover the trends in search, display, and mobile; the industries spending the most and growing spending the fastest; which sectors are over-indexing on social media spending; and more. [Get Your Copy]( Made possible by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](