Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [[Toolkit] Master Integrated Marketing in 2025]( Access 2025+ planning resources from four of the biggest brands in marketing software. [Our new toolkit]( is here to help you build processes and deploy technologies that unlock social’s value for the benefit of your entire integrated marketing organization. It includes: - Slate’s advice for working smarter and faster with creative counterparts - Optimizely’s guide to building a truly integrated marketing team - Sprout’s workbook for designing your AI social media marketing strategy - Bit.ly’s strategies for connecting physical and digital touch point [Download Now]( --------------------------------------------------------------- [Create Compelling In-Store Journeys]( Live: November 12 at 2pm ET / 11am ET While 99.3% of retail media ad dollars go to digital channels, 83.7% of retail sales still occur in-store, according to EMARKETER. It’s time to bridge the gap, and focus on using technology and data to engage those brick-and-mortar shoppers and drive sales. Join us for a Tech-Talk Webinar, “[Proactive Retail: Redefining Seasonality and Amplifying In-Store Success]( presented by Quad. You'll learn how to identify new seasonal opportunities, streamline activations, and create compelling customer journeys from entrance to checkout. And, discover the value of pre-market testing. [Register Now]( Presented by --------------------------------------------------------------- [[Report] Tune In To the Power of Podcasts]( Four in five monthly podcast listeners will consider a brand promoted by their favorite host, according to new data from Acast, Edison Research, and Dentsu. Download the “[Podcast Pulse]( report, presented by Acast, to uncover the unique potential of podcast advertising. You’ll learn how listeners turn to podcasts for in-depth discussions they can’t find elsewhere and why they perceive podcast ads as more relevant and less intrusive than other formats. Plus, discover ways to extend your campaign’s reach beyond the podcast itself to maximize impact. [Get Your Copy]( Presented by --------------------------------------------------------------- [Why is Building Consumer Trust So Hard?]( More than six in 10 marketers (60.6%) cite incomplete data as the leading challenge to delivering a personalized experience that consumers can trust, according to an EMARKETER survey. Download our report, "[Building Customer Trust Is Getting Harder—And More Important]( created together with Klaviyo, to learn why many marketers are leaning on personalized messaging, informative content, and transparent communication to build consumer confidence; the potential benefits and risks of AI on trust; why the right data and technology is critical; and more. [Download Now]( Created together with EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](