Chart of the Day: Get smart TV

Smart TVs are the most popular CTV device in the US [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis NOVEMBER 7, 2024 [Smart TVs are the most popular CTV device in the US]( [Smart TVs are the most popular CTV device in the US ]( Key stat: 67.5 million US households use smart TVs, making it the No. 1 [device]( among [connected TV]( (CTV) households across the country, according to July 2024 data from Comscore. Beyond the chart: - This year, Hulu and [YouTube]( will be the top platforms by CTV ad revenue, reaching $3.39 billion and $3.34 billion, respectively, per our forecast. - However, next year, [Amazon]( will jump to the top, garnering $3.85 billion in CTV ad revenue compared to Hulu’s $3.50 billion and YouTube’s $3.77 billion. Use this chart: [Marketers]( and [retailers]( can act on this chart to prioritize smart TV ad formats, identify opportunities for cross-device campaigns, and highlight untapped ad spaces among CTV viewers. [Read online]( Related EMARKETER reports: - [Digital Video Forecast and Trends Q3 2024]( (Subscription required) - [US CTV Time Spent vs. Ad Spending 2024]( (Subscription required) More Chart of the Day: 11/6 - [Member this?]( | 11/5 - [Let's have a chatbot]( | 11/4 - [Going private]( | 11/1 - [GenAI in a bottle]( | 10/31 - [In real time]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](