Chart of the Day: Let’s have a chatbot

At nearly 40%, chatbots are marketers’ most popular use case for AI [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis NOVEMBER 5, 2024 [Chatbots are marketers’ most popular use case for AI]( [At nearly 40%, chatbots are marketers’ most popular use case for AI]( Key stat: 38% of marketers worldwide cite [chatbots]( as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore. Beyond the chart: - 82% of marketing executives worldwide are either already using or planning to implement [AI-powered chatbots]( for customer interactions within the next 6 to 12 months, according to a July 2024 SAS survey conducted by Coleman Parkes Research. - AI-powered chatbots are popular for [customer service]( due to their high impact and relatively easy implementation, per EMARKETER analysis. However, while marketers view chatbots as valuable, 45% of US consumers see them unfavorably, according to a July 2024 CivicScience survey. Use this chart: Marketers can use this chart to identify which AI use cases to prioritize and highlight how AI-powered chatbots are a key tool for enhancing the digital experience. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [Generative AI for Ad Targeting]( (Subscription required) - [How CMOs Are Using AI to Transform Their Strategies]( (Subscription required) More Chart of the Day: 11/4 - [Going private]( | 11/1 - [GenAI in a bottle]( | 10/31 - [In real time]( | 10/30 - [Travel media checks in]( | 10/29 - [Top 10 toy brands]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](