Spotlight: EMARKETER Summit Resources

Insights from our latest sponsors - "EMARKETER FYI" is part of your subscription to the EMARKETER Daily Newsletter. Trouble viewing? [View in browser](. All sessions of the EMARKETER Summit: Top Trends for 2025 are now available on-demand! [Watch Now](. [Seize the Streaming Shift With CTV Advertising]( As consumers ditch cable for ad-supported streaming, Connected TV is the key to reaching engaged audiences. [Download the ultimate guide to CTV advertising]( and discover everything about this booming channel, including: - How to start advertising on CTV and key strategies for success. - Best practices for creating standout CTV ads and improving performance. - Expert insights on CTV ad growth, with research-backed future trends. - Tips to boost CTV marketing effectiveness and drive campaign results. [Get the Guide]( --------------------------------------------------------------- [Turn Your Checkout into a New Revenue Stream]( Retail media is set to claim 25% of US ad spend by 2028—don’t get left behind! With post-purchase ads, you can increase engagement, drive loyalty, and unlock new revenue, all without disrupting the customer experience. Explore Fluent’s [Post-Purchase Advertising Playbook]( and learn: - How to integrate ads after checkout and start earning right away - Best practices to measure and optimize performance - Real-world success stories that show how top brands win [Access the Playbook Now]( [Max out Your Potential With Connected TV]( TV advertising used to be reserved for the biggest brands with the biggest budgets. But the advent and explosive popularity of Connected TV (CTV) has changed the game, democratizing the TV ad and making it accessible to brands of all sizes — thanks in large part to its attribution capabilities. With performance-first capabilities much like Meta or Google, CTV gives brands detailed campaign data and full visibility into performance. Now every brand has what they need to quantify success and make sure every ad dollar counts. It’s time to tap into Connected TV’s full potential. With our [guide to CTV reporting and measurement]( you’ll learn: - How Connected TV boosts your other ad channels - The importance of real-time measurement - How real brands use the MNTN platform to drive performance [Read the Guide]( --------------------------------------------------------------- [Unlock the Full Agenda for Placer Discover: New York 2024!]( 🕙 December 10, 2024 📍Pier Sixty, Chelsea Piers, New York Gain actionable insights from some of the top minds in real estate, advertising, retail, civic and more. Dive into a mix of keynote sessions, partner showcases, and focused discussions designed to shape the future of location-based decision-making. Join Visionaries, Thought Leaders, and Industry Experts. [Placer Discover]( is where data meets business strategy. Join our breakout sessions, panels, and partner showcases to learn how the latest tools and insights can revolutionize your business strategy. [Get Your Tickets Now]( --------------------------------------------------------------- [Everything You Need to Know About ROAS in 2025]( You know it: digital advertising is getting expensive and stressful. Multichannel ad buys, cookieless targeting and unpredictable consumer behavior mean marketers are facing higher CPMs, greater scrutiny of our media budgets and more difficulty measuring results. In partnership with Adweek, [this guide]( will help you: - Rethink your approach to ROAS to prove campaign impact - Understand the customer journey - Optimize your overall marketing performance for a successful 2025 [Get Your Copy]( Trouble viewing? [View in browser](. EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [EMARKETER's Facebook]( [EMARKETER's LinkedIn]( [EMARKETER's Twitter](