Much ado about Meta

Advanced media mix modeling paints the big picture in ad measurement [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis Curious about affiliate marketing? Check out our Affiliate Marketing 2024 report, [available here](. OCTOBER 31, 2024 This December, a real-time animated Monday Night Football team featuring what cartoon cast will stream on Disney+ and ESPN+? A) Bob’s Burgers B) Phineas and Ferb C) The Simpsons D) King of the Hill [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Meta revenues surge in Q3, but slow user growth casts a shadow]( Meta reported a strong Q3 with revenues beating expectations and landing just shy of 20% growth. While the gains emphasize its continued leadership in the social media market, lower-than-expected user growth could foreshadow challenges. Our view: Meta dominates social media, and its Q3 results show the company isn’t wavering. Meta’s earnings can indicate the health of digital advertising. Its lower-than-expected user growth falls in line with our own forecasting, which shows that time spent with media is declining from 2023 highs. [Keep reading]( IN THE NEWS [Advanced media mix modeling paints the big picture in ad measurement]( MMM accounts for various media attributes (e.g., price, reach, quality and performance benchmarks) to assess and predict the effect of paid media on a brand’s sales. Expanding from media mix modeling (MMM) to marketing mix modeling factors in nonmedia marketing activity (e.g., press coverage, promotional pricing of products or services) as well as external factors (e.g., weather, macroeconomics). Marketers believe MMM is the best type of measurement for identifying drivers of business outcomes, according to a July 2024 survey EMARKETER conducted with Snap. Even so, it’s best practice to calibrate MMM outputs with experimental benchmarks that validate the causal relationship, according to Julian Runge, assistant professor of marketing at Northwestern University, and William Grosso, CEO of Game Data Pros. [Advanced media mix modeling paints the big picture in ad measurement ]( [Keep reading]( ANALYSIS [Why in-store retail media will advance customer-facing technology in stores]( What is the one thing that smart carts, interactive endless aisle screens, and mobile scan-and-shop technology have in common? They come with the potential to introduce personalized digital advertising to in-store shopping. Given that more than 80% of total retail sales still take place in stores, retailers are recognizing an opportunity to extend their lucrative retail media advertising programs into physical spaces. [Keep reading]( THINGS TO KNOW 🗳️ [How the US election outcome will influence 3 key areas of digital advertising]( 📈 [Microsoft Bing advertising revenue up 18%]( 🤔 [Perplexity’s CEO punts on defining ‘plagiarism’]( 🤖 [Microsoft says AI is on pace to be a $10 billion-a-year business]( PODCAST [Behind the Numbers: The end of convenience as we know it]( On today’s episode, we discuss why mega-pharmacies are struggling, why 7-Eleven is closing and opening a lot of stores, and what the new model of convenience will look like. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by TikTok for Business. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](