Spotlight: Upcoming Events and Top Guides

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Boost Ad Impact with Fresh Benchmarks]( Exciting news! [DISQO’s updated industry benchmarks]( are now available. Align your strategies with the most recent data from over 1200 campaigns across 17 industries to boost your advertising effectiveness. You’ll discover: - How your ad campaigns compare across key metrics, from awareness to action. - Performance trends across industries, including where brands are winning or facing challenges. - Lift scores across both brand perception and behavioral outcomes. [Download]( to see how your campaigns stack up against industry norms. [Learn More]( --------------------------------------------------------------- [Listen: Media Measurement In A Video First World]( [Listen or watch this episode]( of EMARKETER’s Behind the Numbers video podcast as host Marcus Johnson and VP and Principal Analyst, Jasmine Enberg, welcome Aashish Takkala, Product Marketing Manager, Media Measurement from TikTok to discuss the most important measurement considerations for marketers. Listen everywhere you find podcasts or [watch on YouTube](. Listen in to learn: - The evolution of media measurement strategies - How to achieve incremental conversions - Best practices on how to succeed on TikTok [Listen In]( Made possible by --------------------------------------------------------------- [EMARKETER Summit: Top Trends for 2025]( Lead the way in 2025. Don’t miss out on exclusive expert insights from EMARKETER’s renowned analysts and top brand marketers on AI, commerce media, CTV, and data-driven strategies. Join us for our [live virtual event on Friday, November 1]( to find out the marketing, media, and customer strategies that will serve up big wins in the new year. You’ll get expert advice from our top analysts and marketers from Made By Nacho, CP Skin Health Group, StackAdapt, Placer.ai, and MNTN. Registration is free, and you can join us from anywhere. Made possible by StackAdapt, Fluent, Placer.ai, and MNTN [Register Now]( --------------------------------------------------------------- [Don’t Abandon Your Cookieless Strategy]( Not all consumers accept cookies when given the choice. Less than 1 in 5 always do so, per an EMARKETER survey. Google’s U-turn on third-party cookies in Chrome will upend digital advertising, leaving many questioning their next steps. Download our analyst report, “[Chrome’s New Path for Privacy]( made possible by OneTrust, to gain insight on Google’s consent-based model, and why maintaining a cookieless strategy and Privacy Sandbox remain important for staying competitive. [Download Now]( Made possible by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](