Turbocharged OOH

The Big Four’s mixed Q3 reflects digital advertising uncertainties [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis OCTOBER 24, 2024 We need your help! [Take our mobile strategy survey]( and be entered to win a $100 Amazon gift card. After Google, Meta, and Amazon, which company has the next highest digital ad revenues in the US? A) TikTok B) Microsoft C) Apple D) Walmart [Keep reading]( Was this email forwarded to you? Sign up [here](. TOP STORY [3 ways data can improve OOH campaign performance]( Out-of-home (OOH) advertising is offering more opportunities for advertisers to take advantage of context, measurement, and experiential innovations to drive conversions. “Try it more. Use it not just for that one stunt,” said Anna Bager, president and CEO at the Out of Home Advertising Association of America (OAAA). Instead of focusing on one tentpole stunt, marketers should be using multiple OOH formats to supplement digital campaigns, Bager said. [Keep reading]( IN THE NEWS [The Big Four’s mixed Q3 reflects digital advertising uncertainties]( Ad agencies turned in uneven third-quarter results. Among the Big Four agencies, Omnicom Group’s and Publicis Groupe’s revenues grew 6.5% and 5.8%, respectively. WPP Group’s revenues rose a more tepid 0.5%, while Interpublic’s revenues fell about 2%. Our view: The Big Four firms’ Q3 reports and cautious outlooks for the current quarter reflect the uncertain state of digital advertising shaped by a tight presidential election, economic uncertainty, and challenges in China. [The Big Four’s mixed Q3 reflects digital advertising uncertainties]( [Keep reading]( INDUSTRY VIEWS [How employee influencers can ignite a new social strategy]( Employee-driven influencer marketing delivers authenticity as employees share real, personal experiences with the brand, creating relatable content that deeply resonates with consumers. By using this approach, brands can build trust and forge genuine connections. This article was contributed by Brand Networks. [How employee influencers can ignite a new social strategy | Sponsored Content]( [Keep reading]( ANALYSIS [The pros and cons of CTV screensaver ads]( Even premium TV brands like LG are now showing ads on screensavers, joining other video platforms in monetizing this idle screen real estate. But will these ads actually move the needle for advertisers? [Keep reading]( THINGS TO KNOW 🏃 [Why brands are racing to get involved in running clubs]( 🔗 [DoubleVerify expands measurement to LinkedIn video ads]( 📏 [US marketers prioritize reach, engagement to measure influencer campaign success]( 🤖 [Nvidia signs a slew of AI-related deals in India]( PODCAST [The Daily: Media measurement in a video-first world]( Tune in to the discussion with our analyst Jasmine Enberg and product marketing manager at TikTok Aashish Takkala. Listen on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( “Behind the Numbers” is made possible by TikTok for Business. [The Daily: Media measurement in a video first world]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](