Chart of the Day: No fees, please

Banking consumers want online access, fee-free ATMS [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis OCTOBER 24, 2024 [Banking consumers want online access, fee-free ATMS]( [Banking consumers want online access, fee-free ATMS ]( Key stat: Online access and a fee-free ATM network are the two most important bank services/features according to US banking customers, per a July 2024 survey from Nerdwallet conducted by The Harris Poll. Beyond the chart: - There will be 227.6 million digital banking users in the US this year, 85.1% of the total population, per our forecast. - However, banking preferences may vary by generation. For example, US [Gen Z]( consumers are less concerned about online access and banking fees than they are with having close ATM access and a bank’s reputation, according to an October 2023 EMARKETER survey. Use this chart: [Marketers]( can use this chart to highlight the growing importance of digital services, demonstrate how fee-free ATM networks can be used as a competitive advantage, and illustrate the importance of having both a digital and physical presence. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [Banking Trends to Watch in H2 2024]( (Subscription required) - [Community Bank and Credit Union Trends]( (Subscription required) More Chart of the Day: 10/23 - [Scoring touchdowns]( | 10/22 - [Rules of influencer engagement]( | 10/21 - [A very social holiday]( | 10/18 - [Convincing the CFO]( | 10/17 - [CPG's slowdown]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](