4 recent shifts in CTV

Netflix revenues grow 15% in Q3, driven by ads and memberships [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis There’s still time to sign up for the November 1 EMARKETER Summit. [Register today](. OCTOBER 18, 2024 Kraft-Heinz’s Delimex frozen taquitos is leaning into “sound-driven” marketing with what somewhat off-putting sound? A) Screeching brakes B) Buzzing insects C) Loud chewing D) Fork scraping a plate [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [4 shifts in CTV viewership and ad spend: YouTube, linear TV, bundling]( The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent EMARKETER webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,” our analyst Ross Bones explained the top trends in CTV viewership and ad spend. [Keep reading]( IN THE NEWS [Netflix revenues grow 15% in Q3, driven by ads and memberships]( Netflix reported strong Q3 2024 earnings, with revenues increasing 15% YoY to $9.82 billion. The ad-supported tier surged 35% quarter over quarter on the heels of Netflix securing 150% more in upfront ad sales than in 2023. Our take: Netflix’s growth—despite slowing subscriber gains—underscores the company’s ability to maintain its outsized role in the streaming market. Netflix’s ability to innovate beyond its core streaming service will be critical to maintaining its dominance as competition heats up. [Keep reading]( ANALYSIS [California's AI bill veto highlights broader challenges for reining in the tech]( Gov. Gavin Newsom's veto of California's landmark AI safety bill SB 1047 underscores the complexities of regulating artificial intelligence, even as OpenAI's shift toward a for-profit model raises new questions about the industry's direction. California's vetoed AI bill would have required safety testing for advanced AI models, made companies liable for AI-caused harms, and mandated "kill switches" for rogue AI applications. The veto highlights the difficulty of regulating AI at this early stage. [Keep reading]( THINGS TO KNOW 🐝 [The ad-tech world’s newest buzzword is ‘curation’]( 🛒 [CPG digital ad spend to slow after two boom years]( 💡 [YouTube testing a new version of its Premium Lite subscription]( 🔤 [Marketers can tackle A/B testing in-house, but may need help with more complicated analytics]( PODCAST [Behind the Numbers: DoJ floats Google breakup, Walmarts designed just for you, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( the Numbers” is made possible by TikTok for Business. [The Weekly Listen: The DoJ floats a Google breakup that could change search, Walmarts designed just for you, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](