Chart of the Day: CPG’s slowdown

CPG digital ad spend to slow after two boom years [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis OCTOBER 17, 2024 [CPG digital ad spend to slow after two boom years]( [CPG digital ad spend to slow after two boom years]( Key stat: The double-digit growth in US consumer packaged goods (CPG) [digital ad]( spend will come to a halt next year and hover around just 6% through 2026, per our forecast. Beyond the chart: - CPGs have spent big on digital advertising over the past few years in an attempt to connect with consumers who have pulled back on spending or traded down to private labels, according to our [US CPG Industry Ad Spending 2024]( report. - While growth will normalize next year as inflation cools and recession fears recede, US CPG digital ad spend will reach $56.07 by 2026, representing 15.1% of total digital ad spend. Use this chart: Marketers and [retailers]( can use this chart to illustrate the slowdown in digital ad spend growth among CPG brands and suggest that future success will require optimizing existing capabilities like targeting, personalization, and [measurement](. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [US CPG Industry Ad Spending 2024]( (Subscription required) - [US Retail Industry Ad Spending 2024]( (Subscription required) More Chart of the Day: 10/16 - [Where millennials outshine]( Z | 10/15 - [B2B buzzes]( | 10/14 - [Analyze this]( | 10/11 - [Talk to the brand]( | 10/10 - [AI gets a voice]( | 10/9 - [Can last click last?]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](