Spotlight: Upcoming Webinars and Top Resources

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Campaigns Need a Lift?]( This [new comprehensive study]( conducted by LG Ad Solutions in partnership with MediaScience, incorporates proprietary brand lift studies and advanced biometric eye-tracking to reveal user engagement patterns for more effective campaigns: - Comprehensive Ad Impact: Integrated CTV and mobile video boosts brand metrics significantly. - Native Ad Engagement: Captures viewer attention for an average of 7 seconds per session. - Counter Linear Fatigue: Diversified ad formats enhance viewer perception and engagement. [Download Now]( --------------------------------------------------------------- [CTV 2024: The Leaders in Ad Revenue and Viewers]( Live: October 15 at 2pm ET / 11am ET Fewer than one-tenth of Netflix viewers are ad-supported, versus over 80% of Amazon Prime viewers, according to our forecast. Join our [Meet the Analyst Webinar]( for insight into how both legacy and emerging streaming services are competing for time spent and ad revenues. Our senior analyst Ross Benes will share insights on the future of the connected TV (CTV) ad landscape, including which streamers are most successful with ad-supported tiers, how services are counting on bundling to attract subscribers and stem churn, and more. [Register Now]( Made possible by --------------------------------------------------------------- [Affiliate Marketing Growth in 2024 and Beyond]( Live: October 17 at 2pm ET / 11am ET Once upon a time, affiliate marketing had a reputation as a bottom-funnel, tactical marketing channel. But today it’s more flexible, and advertisers are leveraging it in more places and for more use cases. Learn what’s driving double-digit ad spending growth in 2025 and 2026 in our [Meet the Analyst Webinar]( made possible by Awin. EMARKETER’s senior analyst Max Willens will share insights on how newer, smaller players are gathering momentum, how publishers are optimizing first-party data to boost conversions, and more. Plus! Get your questions about affiliate marketing trends answered live. [Register Now]( Made possible by --------------------------------------------------------------- [Travel Data Snapshot: Engaging the Jet Set]( AI is increasingly becoming a travel buddy for consumers: In March 2024, four in 10 of US and Canadian consumers said they had recently used generative AI for travel inspiration or planning, according to data from Oliver Wyman. Download a complimentary copy of EMARKETER’s snapshot, “[Travel Industry Outlook 2024: How Advertisers Can Capitalize on the Resiliency of Tourism]( made possible by StackAdapt, to discover why international and domestic travel is booming, how sporting and entertainment events are driving trips, the impact of inflation, and more. [Download the Snapshot]( Made possible by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](