5 charts on video: From headaches to cache

Disney pushes for 75% ad sales automation by 2027 [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis OCTOBER 3, 2024 In what year will Google’s US search ad spend share dip below 50%? A) 2024 B) 2025 C) 2026 D) 2027 [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts on video ads: High spend, social cache, and measurement headaches]( As more streaming platforms launch ads and user attention remains high on sites like [TikTok]( and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video [advertising](. [5 charts on video ads: High spend, social cache, and measurement headaches]( [Keep reading]( IN THE NEWS [Disney pushes for 75% ad sales automation by 2027]( Disney is ramping up its addressable and programmatic ad efforts following this year’s upfronts. More than half of the digital and streaming ad spend on Disney platforms is now transacted programmatically, senior vice president of addressable sales Jamie Power told Digiday. Our view: Disney’s focus on flexibility in its ad operations, particularly with programmatic buying, appears to be benefiting advertisers. The integration of Hulu into Disney+ has further simplified the consumer experience, with ad campaigns now reaching 40% more viewers while minimizing overlap between platforms. [Keep reading]( ANALYSIS [Walmart, Old Navy use Fashion Week to generate buzz]( Though not expected alongside Coach or Tory Burch, [Walmart]( and Old Navy appeared at New York Fashion Week (NYFW) to draw attention to their latest fashion endeavors. The debut: For its first-ever fashion week, Walmart partnered with American sportswear designer Brandon Maxwell on a pop-up showroom featuring the retailer’s exclusive new collections from Free Assembly and Scoop. [Keep reading]( THINGS TO KNOW 🤖 [Microsoft to change how Copilot ads appear and trigger]( ✉️ [Gmail adding redesigned summary cards to your inbox with ‘Happening soon’]( ▶️ [More ads are coming to Amazon Prime Video]( 👀 [Amazon follows Google into visual search to strengthen shopping]( PODCAST [Behind the Numbers: What could happen now that California just vetoed a huge AI safety law and what’s next for OpenAI?]( On today’s episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high-profile departures and a pivot toward a for-profit business model. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by TikTok for Business. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](