KPI drop: Paid search trends

Instagram sees drop in publisher engagement, ad spend [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis OCTOBER 1, 2024 Levi’s latest collaboration involves an artist with a song about jeans. Who is it? A) T-Pain B) Lana Del Ray C) Neil Diamond D) Zac Brown Band E) Beyoncé [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Exclusive data: 4 trends in paid search advertising]( Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with [Google’s]( ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our [exclusive KPI data]( reveal about Google, [retail media]( and the future of paid search. [Keep reading]( IN THE NEWS [Instagram sees drop in publisher engagement, ad spend]( Instagram’s appeal to publishers is waning, with 86% of publisher professionals posting content on the platform in Q3 2024, down from 91% a year ago, per Digiday research. Similarly, publishers’ ad spend on Instagram is decreasing, with 55% purchasing ads in the past month, down from 61% last year. Our view: The decline in publisher engagement with Instagram and Facebook reflects changes in how they are valued for branding and revenue generation. Publishers are posting less frequently and spending fewer ad dollars on both platforms as their perceived value diminishes. [Instagram sees drop in publisher engagement, ad spend]( [Keep reading]( ANALYSIS [Advertisers can work directly with attention providers and activate programmatically via ad tech vendors]( There are a handful of big names in the attention space and a complicated web of partnerships that support advertiser activation of attention metrics. But there are three main vendor groups that operate in the space: pure-play attention providers, verification vendors. ad tech vendors. [Keep reading]( THINGS TO KNOW 👣 [Snapchat’s new Footsteps feature tracks location history]( 🦚 [NBCU’s streaming chief isn’t worried about you canceling cable]( ⚖️ [Will Google’s defense hold up against DOJ antitrust claims?]( 🔤 [Becoming Elmo: How Sesame Workshop brings joy to social media]( PODCAST [Behind the Numbers: How news consumption habits are changing]( On today’s episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by TikTok for Business. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](