Chart of the Day: Video adness

Consumers want commerce video ads to include product costs, demos [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis OCTOBER 1, 2024 [Consumers want commerce video ads to include product costs, demos]( [Consumers want commerce video ads to include product costs, demos]( Key stat: 59% of US consumers want details on costs and promotions from a commerce video ad, according to July 2024 data from the Interactive Advertising Bureau (IAB) in partnership with Alter Agents. Nearly as many (58%) want clear product demos and details. Beyond the chart: - The IAB defines [commerce video ads]( as those that use a clear call to action (like “learn more,” and “shop now”) to prompt specific actions, particularly purchases. - We forecast video ad spend will grow 20.8% this year, reaching $108.15 billion, over a third (35.7%) of total digital ad spend. Use this chart: Marketers and retailers can use this chart to refine their video ad strategies, highlighting the importance of including product information, cost, and use cases. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [Digital Video Forecast and Trends Q2 2024]( (Subscription required) - [Consumer Approaches Toward Social Commerce]( (Subscription required) More Chart of the Day: 9/30 - [Time is money]( | 9/27 - [Under the YouTube influence]( | 9/26 -[Money-back guarantee]( |9/25 - [What shoppers spend online]( | 9/24 - [If or when a TikTok ban]( | 9/23 - [YouTube endgames]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](