Where ad spend’s speeding

LG’s new ad formats show the race for CTV dominance [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 27, 2024 Which social media platform do US influencers think will be the next major player in short-form video if TikTok is banned or sold? A) Facebook Reels B) Instagram Reels C) YouTube Shorts D) Snapchat [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [See which industries will exceed the national ad spending 12.6% growth rate]( Nearly every industry vertical we track outperformed our spending expectations last year, and most will see growth accelerate in 2024. We projected a 9.7% national increase in 2023, but the final number was a slightly more robust 10.6%. We expect most industries to build on that momentum with even higher YoY growth rates in 2024. But a few will either decelerate substantially (retail and travel) or lag the national rate by a significant margin (media and entertainment). [Keep reading]( IN THE NEWS [LG’s new ad formats show the race for CTV dominance]( LG is now showing ads on its smart TV and connected TV (CTV) screensavers, which appear before default screensavers load. These ads will be turned on by default for LG users but can be switched off and will be displayed across apps and services on LG devices. Our view: The rapid pace of CTV ad innovation highlights a scramble between players for dominance of the promising ad channel. Signal loss in other well-established ad channels hasn’t hit CTV advertising’s targeting capabilities yet, making it an appealing platform for advertisers struggling to reach consumers. [Keep reading]( ANALYSIS [3 ways Gen Z is paving their own path to purchase]( “If you’re a marketer looking to reach Gen Z, you need to be everywhere,” our analyst Blake Droesch said. Although Gen Z is known to spend a significant amount of time on social media, tapped into newer buying behavior such as social commerce, they also rely on physical stores. Here are three ways Gen Z’s path to purchase stands out. [Keep reading]( THINGS TO KNOW 🫧 [Ad market expands 12% in August, second of two Olympic months]( 🗺️ [Google Maps is cracking down on fake reviews]( 📹 [Amazon tops $1.8B ad-spend commitment target for video-streaming services]( 💬 [Meta lets businesses create ad-embedded chatbots]( PODCAST [Behind the Numbers: Brand logos you can feel, can Amazon’s new ‘Shark-Tank’-style show catch on, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( [The Weekly Listen: Brand logos you can feel, can Amazon’s new “Shark-Tank”-style show catch on, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](