Chart of the Day: What shoppers spend online

Nearly half of US consumers spent more than $2,500 on online shopping this year [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 24, 2024 [Nearly half of US consumers spent more than $2,500 on online shopping this year]( [Nearly half of US consumers spent more than $2,500 on online shopping this year]( Key stat: 23.8% of US consumers say they’ve spent between $2,500 to $5,000 on online shopping throughout the year, per June 2024 data by Narvar. Another 22.6% spent upward of $5,000. Beyond the chart: - 46% of consumers say they make an online purchase at least once per week, the same Narvar report found. - Retail [ecommerce]( sales will grow 8.7% this year, more than four times the rate of physical retail at 1.8%, per our July 2024 forecast. Use this chart: Marketers and retailers can use this chart to illustrate the importance of a strong digital retail strategy, by enhancing the online experience or investing in [mobile]( ad channels, for example. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [US Ecommerce Forecast 2024]( (Subscription required) - [The US Online Marketplace Shopper]( (Subscription required) More Chart of the Day: 9/24 - [If or when a TikTok ban]( | 9/23 - [YouTube endgames]( | 9/20 - [Big faith in Big Tech]( | 9/19 - [Glued to YouTube]( | 9/18 - [ROAS comes first]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](