Swimming upstream 📺

TikTok, Patreon launch new subscription features as creator monetization heats up [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 24, 2024 Which of the following iconic celebrity voices will not be featured on Meta’s AI chatbot? A) Judi Dench B) John Cena C) Keegan-Michael Key D) Awkwafina [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Most streaming services struggle to crack 5% of the market]( The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024. With ad dollars spreading out among services, few platforms have enough viewership to command more than 5% of CTV ad revenues. But a few companies still stand out—namely YouTube, Hulu, and Amazon. [Most streaming services struggle to crack 5% of the market]( [Keep reading]( IN THE NEWS [TikTok, Patreon launch new subscription features as creator monetization heats up]( TikTok has launched its revamped “Subscription” monetization feature to eligible creators in countries including the US, UK, Germany, and Brazil, with plans to expand in the coming weeks. Creators can now offer three different subscription tiers at varying price points, giving fans access to exclusive videos, LIVEs, custom perks, and more. Our view: TikTok and Patreon are aiming to meet creators’ demand for income beyond ads and deeper audience connections. As platforms compete, creators benefit from more tools to control earnings and engage fans, with success depending on providing value that sustains the creator economy. [TikTok, Patreon launch new subscription features as creator monetization heats up]( [Keep reading]( ANALYSIS [Fake product reviews are encouraging consumers to look for user-generated content on social media]( Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it’s driving consumers—Gen Zers in particular—to seek information about products on social media sites like TikTok and Reddit. “People are becoming less trusting of product reviews on places like Amazon due to black hat tactics. They’re looking for authenticity,” said Taylor Strickland, director of media channel strategy at VML. [Fake product reviews are encouraging consumers to look for user-generated content on social media]( [Keep reading]( THINGS TO KNOW 📍 [Pinterest feature lets users remix collages created by others]( 🥇 [NBCU takes Nielsen gold, surpasses 13% share in August]( 🎶 [ByteDance shutting down TikTok Music globally]( 🔎 [55% using traditional search like Google less since genAI products]( PODCAST [Behind the Numbers: Very specific 2024 predictions part 2—Why ByteDance will sell TikTok, a kids online safety law, and a Dish/DirecTV merger]( In part two, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](