Chart of the Day: If or when a TikTok ban

Influencers say Meta’s platforms will benefit most if a US TikTok ban ensues [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 24, 2024 [Influencers say Meta’s platforms will benefit most if a US TikTok ban ensues]( [Influencers say Meta’s platforms will benefit most if a US TikTok ban ensues]( Key stat: A third (33%) of US [influencers]( believe that if [TikTok]( is sold or banned in the US next year, [Facebook]( Reels will become the next major player in short-form video, per August 2024 data by First Insight. Instagram Reels is close, at 32%. Beyond the chart: - Nearly all (96%) retailers are aware of the potential TikTok ban, yet only 28% have a specific contingency plan in place, per the same First Insight report. - Both public and regulatory support for a TikTok ban is down, compared with attitudes measured last year, per Pew Research. Use this chart: Marketers can use this chart to justify the exploration of other short-form video platforms and investment in video assets that align across multiple channels. Marketers working with influencers can also use this chart to anticipate channel growth. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [US Social Network Ad Spending Benchmarks: Q3 2024​]( (Subscription required) - [Consumer Approaches Toward Social Commerce]( (Subscription required) More Chart of the Day: 9/23 - [YouTube endgames]( | 9/20 - [Big faith in Big Tech]( | 9/19 - [Glued to YouTube]( | 9/18 - [ROAS comes first]( | 9/17 - [More on Messenger]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](