FTC demands ad regulation

Innovation or monopolization? Examining Google's argument in the antitrust battle [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 23, 2024 Is your company AI-ready? Hear real-world examples of how to use AI for content creation, management, and presentation during our webinar this Thursday. [Register here]( Was this email forwarded to you? Sign up [here](. TOP STORY [FTC calls for aggressive ad industry regulation, but Khan’s tenure is uncertain]( The Federal Trade Commission (FTC) strongly criticized the ad industry’s data practices in a report released Thursday, saying social media and streaming platforms have created a “commercial surveillance ecosystem” that collects a “staggering” amount of personal info and fails to protect user privacy. Our view: The scathing report is one of the most overt calls for regulation in the advertising industry to date, but it also comes at a politically turbulent period, making its implications unclear. The future of FTC leadership is uncertain. If Donald Trump is elected US president in November, he is certain to replace agency head Lina Khan, as her attempts to regulate the industry have riled Republicans. [FTC calls for aggressive ad industry regulation, but Khan’s tenure is uncertain]( [Keep reading]( IN THE NEWS [Innovation or monopolization? Examining Google's argument in the antitrust battle]( Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology. The DOJ is seeking to prove that Google has monopolies in the publisher ad server, ad network, and ad exchange markets. On the “Behind the Numbers” podcast our analysts Jeremy Goldman and Evelyn Mitchell-Wolf debate the case. [Keep reading]( ANALYSIS [4 things to know about dollar store consumers]( Dollar store consumers, especially lower-income households, are facing financial difficulties, relying on credit cards to cover necessities. Retailers like Dollar General and Dollar Tree are focusing on pricing and promotions to keep customers shopping, but there has been a decline in discretionary spending from middle- and high-income consumers, who may be turning to mass retailers like Walmart. Here are four insights into the state of the dollar store consumer. [Keep reading]( THINGS TO KNOW 👕 [Gap is putting a new spin on the same old song and dance]( 🗳️ [Half of US states seek to crack down on AI in elections]( 🤖 [Amazon fell behind in AI. An Alexa creator is leading its push to catch up]( 💬 [Facebook Messenger users are spending more time on the app this year]( PODCAST [Behind the Numbers: Very specific 2024 predictions (fall edition) part 1—Rejecting genAI, Chrome’s consent workflow, and Tubi ascends]( In part one of this two-part episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](