Chart of the Day: YouTube endgames

Majority of marketers use YouTube as an awareness driver [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 23, 2024 [Majority of marketers use YouTube as an awareness driver]( [Majority of marketers use YouTube as an awareness driver]( Key stat: More than double the percentage of marketers worldwide say their primary goals on [YouTube]( are [top-of-funnel]( driving brand awareness, versus bottom-of-funnel, driving conversions, per August 2024 data by the Influencer Marketing Hub. Beyond the chart: - 18% of [Gen Z]( and 19% of non-Gen Zers use YouTube to research and evaluate products, according to our July 2024 “[US Consumer Path to Purchase 2024]( survey. - YouTube is the second-most popular channel for product research among non-Gen Zers, behind Facebook, proving the channel is valuable for mid-funnel consideration goals, too. Use this chart: Marketers can use this chart to steer their YouTube [measurement]( tactics. They can also make a case for diversifying video ad investments based on campaign objectives. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [US Social Network Forecasts 2024]( (Subscription required) - [The CTV Opportunity]( (Subscription required) More Chart of the Day: 9/20 - [Big faith in Big Tech]( 9/19 - [Glued to YouTube]( | 9/18 - [ROAS comes first]( | 9/17 - [More on Messenger]( | 9/16 - [Reining it in for the holidays]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](