How CMOs maximize ROI

YouTube rolls out major TV app overhaul to strengthen position in streaming wars [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 20, 2024 Which company captured the biggest share of time spent with TV in the US this July? A) The Walt Disney Co. B) Netflix C) NBCUniversal D) YouTube [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Leading CMOs share insights on maximizing ROI]( CMOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes. Through expert insights from leading CMOs, we share how technology, data, and culture can improve marketing effectiveness and efficiency even in periods of economic uncertainty and resource constraints. [Leading CMOs share insights on maximizing ROI]( [Keep reading]( IN THE NEWS [YouTube rolls out major TV app overhaul to strengthen position in streaming wars]( YouTube announced the launch of a major update to its connected TV app at this week’s Made On YouTube event, where the platform also unveiled new creator tools. Our view: As it continues to make major inroads in turning connected TVs into a key consumption vehicle, YouTube's TV app updates position it as a strong competitor to streaming giants like Netflix—while maintaining a key advantage against other user-generated content players like TikTok and Meta, who don’t dominate the living room nearly as much. [Keep reading]( ANALYSIS [Gen Z will make its presence felt as digital shoppers and buyers]( Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. The pace of Gen Z digital buyer growth will be fastest between 2024 and 2026, before tapering off significantly, making the near-term period a critical era for brands and retailers to capture Gen Z loyalty. [Keep reading]( THINGS TO KNOW 📹 [Amazon Ads launches AI-powered video]( 🛍️ [IAB releases in-store retail media definition, measurement standards]( 🔎 [Google AI Overviews show more often to signed-in users]( 🐛 [‘It can crush our business:’ Ad buyers estimate major losses from Meta ad platform bugs]( PODCAST [Behind the Numbers: What happens if TikTok is (or isn’t) banned in the US, what marketers get most wrong about consumers, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( [The Weekly Listen: What happens if TikTok is (or isn’t) banned in the US, what marketers get most wrong about consumers, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](