Chart of the Day: Reining it in for the holidays

How consumers plan to save money during the holidays [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 16, 2024 [How consumers plan to save money during the holidays]( [How consumers plan to save money during the holidays ]( Key stat: 25% of US consumers will avoid traveling to cut back and save during the [holiday]( season, according to an August 2024 survey by Censuswide and Invoice Home. Another 24% will opt out of gifting and 23% will thrift their gifts. Beyond the chart: - Despite shaky consumer confidence, making them think twice about their purchases, consumers have continued to spend. In Q2 2024, US GDP increased at a 3.0% annualized rate, per the Commerce Department's Bureau of Economic Analysis, thanks to strong consumer spending and an increase in personal income. - US holiday [retail and ecommerce]( sales will grow 4.8% this year, reaching $1.353 trillion, per our July 2024 forecast. Use this chart: Brands and retailers can use this chart to highlight consumers’ cost-conscious attitude, while marketers can make a case for more value-oriented ad messaging. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [The State of Gen Z Financial Health]( (Subscription required) - [US Holiday Shopping 2024]( (Subscription required) More Chart of the Day: 9/13 - [Searching for clicks]( | 9/12 - [Travel between generations]( | 9/11 - [Meta boulders the competition]( | 9/10 - [Creators made me buy it]( | 9/9 - [Netflix on the up and up]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](