Standing OOHvation

Bad ad breaks and latency hamper CTV's advertising potential [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 13, 2024 Let’s ride: True or false? More than half of US adults would be willing to buy a car via social media. [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Out-of-home advertising lifted by digital formats, an election year, and investment in transit]( Compared with other traditional media channels, out-of-home (OOH) is resilient. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years. “[OOH] is being integrated into the bigger advertising ecosystem,” our analyst Yory Wurmser said on an episode of “[Behind the Numbers]( podcast. “It's less siloed than it used to be, in part because it's becoming more programmatic and data-driven.” Here are three factors fueling OOH advertising, now worth $9.19 billion in the US. [Keep reading]( IN THE NEWS [Bad ad breaks and latency hamper CTV's advertising potential]( Back-office factors like latency and ad placement are becoming increasingly critical for streaming services, consumers, and advertisers alike, according to a study by Freewheel. Our view: Vendor bias is always a concern with reports like this, as Freewheel highlights issues aligned with its focus. However, consumers dislike friction—Contentsquare found nearly 4 in 10 web sessions lead to frustration. It’s reasonable to expect friction in streaming to be a lose-lose-lose for services, advertisers, and consumers. [Bad ad breaks and latency hamper CTV's advertising potential]( [Keep reading]( ANALYSIS [What brands can learn about the rise of value meal deals]( Fast-food giants such as McDonald’s, KFC, and Burger King have recently doubled down on promotions that emphasize value, and address customers’ financial concerns and skepticism over shrinkflation. These deals also provide lessons for brands looking to boost customer sentiment, loyalty, and trust. Here are three takeaways from the growing popularity of value meals, and how they can inform better brand strategies. [Keep reading]( THINGS TO KNOW ▶️ [YouTube First Position Ads now available across Display & Video 360]( ⛵ [Salesforce unleashes its first AI agents]( 🎨 [Facebook and Instagram are making AI labels less prominent on edited content]( 📲 [Meta expands Reminder Ads via Marketing API]( 🧠[OpenAI releases o1, its first model with ‘reasoning’ abilities]( PODCAST [Behind the Numbers: Does Facebook actually have a young person problem, the interactive ads of the future, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( [The Weekly Listen: Does Facebook actually have a young person problem, the interactive ads of the future, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](