Q4 looks bright for ads—4 reasons why

How Starbucks mobile ordering undermines its brand identity [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 12, 2024 Did you know that more than half of the US will watch streaming TV with ads this year? Learn more about elevating your connected TV strategy in our CTV Advertising in the Age of Experience guide. [Download here]( Was this email forwarded to you? Sign up [here](. TOP STORY [4 factors supercharging ad spend the rest of 2024]( Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media’s popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024. [Keep reading]( IN THE NEWS [Exclusive: Marketers project sales growth to outpace ad spend in Q4 2024]( Marketers expect net new sales to grow faster than their ad spend in Q4, according to Quartile’s 2024 Retail Media Pulse report shared exclusively with EMARKETER. Our view: As consumer demand rises, retailers will need to optimize their ad spend across search, social, and programmatic channels to capture their share of the market. With the holidays fast approaching, now is the time for retailers to refine their tactics and maximize their ROI in an increasingly crowded marketplace. [Exclusive: Marketers project sales growth to outpace ad spend in Q4 2024]( [Keep reading]( ANALYSIS [The price of convenience: How Starbucks mobile ordering undermines its brand identity]( Starbucks was once considered the go-to “third place” where people could relax, work, and socialize over a cup of coffee. However, the rise of mobile ordering has compromised the company’s core identity, our analysts said. In North America, Starbucks saw a 6% drop in foot traffic, and a 2% decline in same-store sales YoY, according to its July earnings call. To address these challenges, Starbucks hired Brian Niccol, the former CEO of Chipotle, known for successfully integrating mobile orders at the fast-casual chain. [Keep reading]( THINGS TO KNOW 🕶️ [Google launches confidential matching for data privacy]( 🥅 [Google exec claimed company’s ‘goal’ was ‘to crush other networks’]( 💼 [SEM ranks just behind AI marketing in long list of open jobs]( 🔍 [Google tests more noticeable ad labels in search results]( PODCAST [Behind the Numbers: How travel is changing—Has it actually fully recovered, how budget airlines are pivoting, and more]( On today's episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](