Chart of the Day: Travel between generations

Most Gen Z and millennials are comfortable making travel purchases on mobile [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 12, 2024 [Most Gen Z and millennials are comfortable making travel purchases on mobile]( [Most Gen Z and millennials are comfortable making travel purchases on mobile ]( Key stat: [Gen Z]( (55%) and [millennials]( (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper. Laptops and desktop computers were the preferred device for older generations. Beyond the chart: - Only 17% of US consumers feel confident checking out on [mobile]( for purchases over $250, per an August 2024 report by Quantum Metric. - Many consumers cite errors or security concerns as their reason to distrust [mobile purchases]( the same report found. Travel websites, in particular, experience higher error rates on mobile than on desktop. Use this chart: Travel brands and retailers can use this chart to advocate for mobile-friendly platform enhancements, such as improved user experiences, faster load times, and secure payment offerings. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [The Mobile Commerce Opportunity]( (Subscription required) - [Payments and Digital Commerce Platforms Forecast 2024]( (Subscription required) More Chart of the Day: 9/11 - [Meta boulders the competition]( | 9/10 - [Creators made me buy it]( | 9/9 - [Netflix on the up and up]( | 9/6 - [Video wins on retail media]( | 9/5 - [AI is for the CTOs]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](