3 CTV ad challenges

A second DOJ suit against Google seeks to break up its ad tech empire [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 10, 2024 What brand associated with autumn created a themed suite at Great Wolf Lodge resorts? A) Starbucks B) L.L. Bean C) Brach’s Candy Corn D) Yankee Candle [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [3 CTV ad challenges: Addressing fragmentation, subscriber preferences, and measurement hurdles]( The number of streaming services with at least $1 billion in US connected TV (CTV) ad revenue is set to quadruple from 2020 to 2026, per our March 2024 forecast. The boom isn’t without its growing pains, though. Advertisers still need to face confusion with fragmentation, unreachable audiences who pay for ad-free streaming, and problems with campaign measurement. We delve into these three challenges and provide solutions. [Keep reading]( IN THE NEWS [A second DOJ suit against Google seeks to break up its ad tech empire]( Unlike this summer’s landmark case, which ended in a ruling that Google operates a search monopoly, the Department of Justice (DOJ) and 17 states are charging that the company illegally monopolized the online display ad sector. Our view: The second major antitrust trial against Google comes at an inconvenient time. This summer’s search monopoly ruling could have profound consequences for the company’s structure, and further blows to its key assets could hurt Google’s efforts to fund AI development. [Keep reading]( ANALYSIS [3 considerations for navigating the path to purchase in 2024]( Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes. Here are three things to know about the path to purchase in 2024. [Keep reading]( THINGS TO KNOW 🍏 [iOS 18.1 with Apple Intelligence launches in October]( 💃 [8 out of 10 TikTok videos by brands fail to capture attention]( 👂 [When it comes to podcast audiences, quality trumps quantity]( 📚 [Amazon is allowing Audible narrators to clone themselves with AI]( PODCAST [Behind the Numbers: Financial media networks]( On today’s episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](