AI transforms the CMO role

Roblox leans into the creator economy with convenience features [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 3, 2024 Listen up. Which podcast ranks as the most popular tech podcast? A) RadioLab B) 99% Invisible C) Decoder D) Vergecast [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [CMO tenure shrinks as role expands: How AI is helping marketing leaders adapt]( Top US advertisers have seen their CMOs’ tenures shrink from nearly four years to three years over the past decade, according to April 2024 Spencer Stuart research. This decline stems from increased public scrutiny, pressure to drive revenue growth, and an ever-expanding set of responsibilities. [Keep reading]( IN THE NEWS [Roblox leans into the creator economy with convenience features]( Roblox is leaning into its place as a user-generated content platform by expanding its marketplace. Users can now sell “bundles” of avatars and cosmetics that work across Roblox’s vast network of player-made worlds and games. Our view: Convenience will lower the barrier of entry for creators who want to experiment with Roblox’s marketplace and could entice some of its active users to begin creating content as well. [Roblox leans into the creator economy with convenience features]( [Keep reading]( ANALYSIS [4 takeaways from Spirit Halloween’s marketing and retail strategy]( As consumers become increasingly cost-cautious, competition for dollars is fierce. Halloween costumes, decor, and party supplies may not be a top shopping priority, but specialty retailers such as Spirit Halloween still find a way to engage consumers and attract their dollars. By establishing all-new storefronts early in the season, benefitting off the flexibility of pop-ups, and creating a one-of-a-kind shopping experience, Spirit Halloween has been able to more than double its physical footprint as of last year. Here’s how retailers can take a page out of the Spirit Halloween playbook. [Keep reading]( THINGS TO KNOW 📺 [Disney networks go dark on DirecTV, 11M affected]( 🤔 [Here’s how 7 news audience directors are thinking about Google’s AI Overviews]( 📲 [Social media users will surpass linear TV viewers next year]( 🎨 [Why AI isn’t going to make art]( PODCAST [The Daily: Why OOH advertising is making a comeback, the potential of OOH CTV ads, and more]( On today's episode, we discuss what was behind the impressive H1 growth in out-of-home (OOH) advertising, how the medium is different post pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](