Tools to boost CTV ads

Plus, where creators may turn if TikTok is banned [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 29, 2024 Feeling salty? Which snack brand has launched out-of-home ads wrapping Uber and Lyft cars? A) Wonderful Pistachios B) Chex Mix C) Goldfish D) Pop Tarts [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [CTV tools helping marketers create, target, and drive conversions]( [Connected TV (CTV)]( is the most important consumer technology and media trend marketers are watching for H2 2024, according to a July 2024 report from Mediaocean. CTV will account for nearly 1 in 10 US digital ad dollars spent this year (9.5%), per our March 2024 forecast. But CTV advertising is shifting. Targeting is getting more complex, content is moving into live sports and other live events, and platforms are releasing more diverse ad formats. Here are some CTV tools helping marketers keep up. [Keep reading]( IN THE NEWS [If TikTok is banned, high-profile creators may turn to Facebook over Instagram]( Most (84%) influencers are worried about the potential US TikTok ban or sale, with 52% being very concerned, according to a new report by First Insight, underscoring the critical importance of TikTok in the influencer economy. Our view: For brands that depend on influencer partnerships, now is the time to strengthen relationships and diversify across platforms. By aligning more closely with influencers whose audiences match their target demographics, brands can ensure they remain effective in reaching their consumers, even if TikTok becomes unavailable. [Keep reading]( ANALYSIS [Nearly two-thirds of Snapchat social shoppers buy at least one product per month on the platform]( In comparison, just over one-third of Facebook social shoppers do the same on Facebook. Platforms including Snapchat and Reddit may not have the same allure to advertisers as TikTok or Instagram. But they appear to be quite effective at driving outcomes for a certain kind of advertiser. [Keep reading]( THINGS TO KNOW 📈 [Social media users will surpass linear TV viewers next year]( 🙅 [Major sites are saying no to Apple’s AI scraping]( ✍️ [Google rolling out Gems and Imagen 3, with people generation, to Gemini Advanced]( 🏀 [ESPN’s new ‘Where to Watch’ service is a TV Guide for sports streaming]( 🎶 [Instagram may be adding real-time Spotify integration]( PODCAST [Behind the Numbers: The relationship between where people spend their media time and the ad dollars that are trying to reach them]( On today's episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](