What drives Amazon Ads’ growth?

Google’s AI Overviews aren’t hurting publisher traffic yet, but it still looms large [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 19, 2024 The era of AI-driven marketing measurement is here. For tangible tips from key use cases in media and entertainment, retail, and financial services, attend our webinar this Thursday. [Register here]( Was this email forwarded to you? Sign up [here](. TOP STORY [Amazon’s ad business surges amid ecommerce slowdown]( The close tie between Amazon's ecommerce and advertising businesses presents both opportunities and challenges. "When ecommerce sales are growing, retail media dollars are going to go up,” our analyst Jeremy Goldman said on a recent episode of the "Behind the Numbers" podcast. “But when ecommerce dollars aren’t growing that much, it's harder to get the retail media dollars to grow because they’re so intertwined." As ecommerce growth moderates, Amazon is leaning on advertising and cloud computing to boost profits. Amazon's advertising revenue grew 20% YoY in Q2 2024, nearly matching last year's growth rate, as the company continues to diversify its revenue streams beyond ecommerce. [Keep reading]( IN THE NEWS [Google’s AI Overviews aren’t hurting publisher traffic yet, but it still looms large]( Publishers have yet to see significant traffic drop-offs due to the launch of Google’s AI Overviews, according to Q2 results from The New York Times, IAC (parent of Dotdash Meredith), and Ziff Davis. Our view: AI Overviews may not yet be making a dent in publisher traffic, but it is still a looming cloud on the horizon. As Google rolls the product out more broadly, publishers could still see significant traffic declines, which could lead advertisers to spend elsewhere. [Google’s AI Overviews aren’t hurting publisher traffic yet, but it still looms large]( [Keep reading]( ANALYSIS [5 key stats on back-to-school 2024 for retailers: Location, timing, and pricing]( Although price is crucial in back-to-school shopping this year, consumers are ready to spend. Discounting will be essential for retailers to secure their share of back-to-school sales, as will employing omnichannel strategies to connect the physical and digital experience. Here are five key stats to help navigate this year’s back-to-school season. [Keep reading]( THINGS TO KNOW 📈 [Big Tech’s mentions of AI have spiked over the last two years]( 📺 [Interactive CTV ads boost engagement, fall short on purchases]( 👻 [Snap looks to drive enhanced optimization, reach with ad product updates]( 🍏 [An Apple search engine might happen, but probably won’t]( PODCAST [Behind the Numbers: The other social media guys—Where Pinterest is finding growth, Snapchat+ provides a bright spot, and more]( On today's episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more folks to pay for its premium service, and why people are spending more time on Reddit. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](