Political advertising in brat summer

Plus: CNN and Roku get FAST [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 9, 2024 In the FAST lane: Which of the following companies have not recently announced they will launch a FAST channel? A) CNN B) Fubo C) Roku [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Authenticity, timing, and brat: Political advertising summer 2024 style]( When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. [Social media]( and [TikTok]( in particular, was the ideal platform. “It's on TikTok where Kamala is really shining,” said our analyst Jasmine Enberg on a recent edition of the [Behind the Numbers]( podcast. Here are three things to consider about Harris’s social media and campaign strategy. [Keep reading]( IN THE NEWS [CNN and Roku lean deeper into FAST channels]( CNN Originals features exclusive shows like “Chasing Life with Dr. Sanjay Gupta,” and “Anthony Bourdain: Parts Unknown.” Roku Sports Channel, to debut August 12, will be a hub for premium content owned and licensed by Roku. It will include Major League Baseball games, talk shows, Formula E races, and original programs tied to the NFL and wrestling. Our view: CNN Originals and Roku Sports Channel are the latest entrants into a TV segment that is gaining prominence with both consumers and advertisers. As these channels proliferate, they provide more opportunities for marketers to get their messages in front of viewers. [CNN and Roku lean deeper into FAST channels]( [Keep reading]( ANALYSIS [3 reasons why D2C’s share of ecommerce sales is plateauing]( The years of high double-digit growth for US [direct-to-consumer (D2C) ecommerce]( sales have ended. Next year, D2C will account for 14.9% of total retail ecommerce sales, and will plateau around that mark for the next couple of years, according to our May 2024 forecast. Established and [digitally native brands]( are adjusting to this new era marked by costly social ads, reinvestment in wholesale, and a renewed focus on brand marketing. [Keep reading]( THINGS TO KNOW 🍪 [2 in 3 consumers want Google to eliminate third-party cookies]( ❌ [WFA shutters GARM, X antitrust suit cited]( 🖥️ [Google Ads API v17_1 introduces new features and enhancements]( 📱 [You can now share 20 slides in one Instagram post]( PODCAST [Behind the Numbers: Making sense of consumer sentiment, creating AI versions of yourself, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( [The Weekly Listen: Making sense of consumer sentiment, creating AI versions of yourself, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](