Chart of the Day: Gen AI hits 100 mil

This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast. [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 30, 2024 [Generative AI hits 100 million user milestone in US]( [Generative AI hits 100 million user milestone in US]( Key stat: This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast. Beyond the chart: - 32.6% of US internet users will be generative AI users this year, per our forecast. - With [Google]( integrating generative AI into search, many internet users are using the tech without even realizing it. As it becomes more common in existing applications, this trend will continue. - Workplace adoption will drive nearly half of generative AI use by 2026, according to our [GenAI User Forecast 2024]( report. Use this chart: - Make the case for generative AI implementations. - Demonstrate the potential for personalized marketing campaigns via generative AI. - Emphasize the importance of training staff to use generative AI. [Read online]( More like this: - [Retailers lean on data, AI for content personalization]( - [More than a third of CMOs lean on genAI for productivity, personalization, and more]( - [AI is reshaping the role of CMOs, their teams, and their companies]( - [GenAI’s use by social media marketers is already widespread, especially for content creation]( More Chart of the Day: - 7/29 - [Where Best Buy tops Amazon]( - 7/26 - [Olympics win gold]( - 7/25 - [TikTok made them do it]( - 7/24 - [There’s a retail app for that]( - 7/23 - [Consumers unsubscribe from Amazon]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](