Chart of the Day: There’s a retail app for that

Getting the best prices motivates US shoppers to use retail apps [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 24, 2024 [Getting the best prices motivates US shoppers to use retail apps]( [Getting the best prices motivates US shoppers to use retail apps]( Key stat: 50% of US shoppers use [retail]( apps to get the best prices, according to a May 2024 SPAR Group report. Beyond the chart: - We forecast that 163.8 million US consumers will use retail apps on [smartphones]( in 2024, or 76.5% of smartphone users. - Shoppers use [retail apps]( for a variety of reasons—many of which are price related—like accessing [loyalty]( rewards (46%), getting tailored coupons (34%), and checking on retailers’ sales and promotions (26%), per SPAR Group. - Nearly half (47%) of US retailers believe branded apps and loyalty programs engage shoppers, according to April 2024 Jumpmind data. Some 42% of shoppers in SPAR Group’s survey say apps are helpful. - 4 in 10 shoppers use a mobile device during in-store shopping trips, primarily for price comparisons (47%), looking up discounts and promotions (40%), and accessing coupons (35%), according to SPAR Group. - Mobile is having a larger influence on how consumers make a purchase. We forecast that retail [mcommerce]( sales, including those from retail apps, will reach $534.88 billion this year, a 12.7% YoY increase. Use this chart to: - Prioritize mobile app features. - Showcase mobile and mcommerce habits. - Improve the in-store and mobile shopping experience. [Read online]( More like this: - [3 challenges with mcommerce and how retailers can respond]( - [5 key stats on how mobile apps boost physical, digital sales]( - [Gen Z is willing to pay more than any other generation for websites and apps]( - [5 key stats on loyalty programs and how data-driven insights can elevate UX]( More Chart of the Day: - 7/23 - [Consumers unsubscribe from Amazon]( - 7/22 - [r/TimeSpent]( - 7/19 - [Ship shop shape]( - 7/18 - [What CMOs say about genAI]( - 7/17 - [Retail media meets finance]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](