Netflix scaling ads, leadership says

Top-performing TV ads offer bright colors, creativity, comedy [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MONDAY, JULY 22 Be a part of our research: EMARKETER is surveying marketing professionals to learn about their attitudes about measurement and branding strategies. Help us understand ad trends and get a chance to win a $100 Amazon gift card. [Take the survey]( Was this email forwarded to you? Sign up [here](. TOP STORY [Netflix leadership discusses scaling ad business engagement, inventory]( Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. “When you get into ‘26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we’re building,” he said on the company’s earnings call last week. Netflix is on track to achieve “critical scale goals” for ads in all countries where they are served, co-CEO Greg Peters. Ad spend won’t be a primary driver of revenue growth for Netflix in 2024 or 2025, Neumann said, but ad-supported tiers contribute to subscriber growth, with 45% of new subscribers opting for ad tiers in markets where they are available, per Netflix. [Keep reading]( IN THE NEWS [Top-performing TV ads offer bright colors, creativity, comedy, according to EDO report]( TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Our view: By targeting category-specific themes, using innovative creative, and driving immediate consumer engagement, brands can boost TV ad effectiveness in this results-driven era. [Top-performing TV ads offer bright colors, creativity, comedy, according to EDO report]( [Keep reading]( ANALYSIS [Mythbusting TikTok Shop, sustainability, and impulse buys: What really drives Gen Z to make a purchase?]( Not all assumptions about how Gen Z consumers shop are correct. While it’s true that they’re motivated by sustainability, they’re also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there’s any truth to them—straight from members of Berns Communications’ Z Suite network of Gen Z consumers. [Keep reading]( THINGS TO KNOW 🧠[AI terminology, explained for humans]( 🏛 [What Kamala Harris has said about AI, tech regulation, and more]( 🔎 [7 strategies to maximize your AI-powered search market share]( 🎥 [Video spending to grow to $63B in 2024, according to research]( 🥇 [More people plan to watch the Olympics on social media than on TV this year as influencers are set to dominate the games]( PODCAST [Behind the Numbers: How our media time is changing—a bad milestone for TV, social media time falls, and more]( On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching connected TV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](