Chart of the Day: Ship shop shape

High delivery costs frustrate online shoppers the most, data shows [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 19, 2024 [High delivery costs frustrate online shoppers the most, data shows]( [High delivery costs frustrate online shoppers the most, data shows]( Key stat: High delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL. Beyond the chart: - Across all generations, free shipping is the incentive most likely to be used by US adults, above cash-off offers and percentage-based discounts, according to October 2023 data from ActiveCampaign and Ascend2. - Six in 10 customers will abandon cart if they discover hidden shipping costs, according to Deloitte data. - Eight in 10 customers are willing to meet a minimum purchase threshold to avoid shipping fees, per Deloitte. Use this chart: - Make a case for free delivery. - Consider discounting shipping for baskets over a certain size. - Demonstrate the importance of a clear returns policy. [Read online]( More like this: - [Three ecommerce delivery challenges—and how brands and retailers can respond]( - [5 key stats showing what customers value in 2024]( - [Extra costs are the No. 1 reason consumers abandon online carts]( - [Online shoppers demand an easy checkout process]( More Chart of the Day: - 7/18 - [What CMOs say about genAI]( - 7/17 - [Retail media meets finance]( - 7/16 - [Holiday shopping’s head start]( - 7/15 - [Foot traffic steps up]( - 7/12 - [All eyes on the Olympics]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](