The state of search in 5 charts

Disney could be struggling to connect with kids in the digital age [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 17, 2024 US search ad spend will total $124.59 billion this year, according to our forecast. More than a quarter of those dollars will go to retail media search ads. Learn more about this trend at our The Shift in Search: Insights into Social and Retail Media Trends webinar at 2pm ET today. [Sign up here](. Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts on the state of search in 2024: Google, AI, retail media, and more]( Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots. Here are five charts marketers can use to demonstrate the evolving nature of search in 2024. [5 charts on the state of search in 2024: Google, AI, retail media, and more]( [Keep reading]( IN THE NEWS [Disney could be struggling to connect with kids in the digital age]( The Disney Channel, once a cornerstone of the company’s influence on children that was a top 10 network in 2014, has seen its viewership plummet to a mere 132,000 average daily primetime watchers in 2023. Nielsen estimates show children ages 2 to 11 prefer YouTube over traditional TV and Disney+, viewing three times more YouTube content in April compared with Disney+. Our view: The rise of short-form content on platforms like YouTube has fundamentally altered how children consume media—and Disney seems slow to capitalize on this shift. The company needs to rethink how it can capture and retain the attention of young audiences. [Disney could be struggling to connect with kids in the digital age]( [Keep reading]( ANALYSIS [How retail membership programs harness first-party data for advertisers]( With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities. Here are five charts that highlight the importance of first-party data in digital advertising and how retailers can use membership programs to build out their first-party data collection. [How retail membership programs harness first-party data for advertisers]( [Keep reading]( THINGS TO KNOW 🗑️ [Google Ad Exchange sold the most ads on made-for-advertising sites in May]( ⚠️ [Amazon Advertising portal crashes, disrupting Prime Day sale]( 🍎 [Taboola to sell ads for Apple]( 🗺️ [Apple revamps App Store search layout, emphasizing ads and suggestions]( 📽️ [Meta expands overlay ads to Instagram Reels]( PODCAST [Behind the Numbers: The rise of commerce media and who should be introducing media networks]( On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, and who we expect to launch a media network in the next year. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](