OOH 🤝 CTV

LinkedIn’s AI ad campaign tool will launch this fall [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 16, 2024 It’s Prime Day. What brand just announced it is “the first CPG product to launch through a drone delivery mechanism with Amazon?” A) Prime B) Liquid I.V. C) Olipop D) Spindrift [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [What is out-of-home CTV advertising and why should brands consider it?]( The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between. DOOH ad spend in the US will grow by 11.2% this year to reach $3.20 billion, per our March 2024 forecast. DOOH is increasing its share of OOH as advertisers flock toward video and programmatic formats, including OOH TV. These small-screen formats (as opposed to larger digital billboards) are part of what may be referred to as OOH TV or CTV OOH. These are TV screens consumers watch when they aren’t at home, and they’re an important segment of DOOH. [Keep reading]( IN THE NEWS [LinkedIn’s AI ad campaign tool will launch this fall]( LinkedIn will roll out its AI ad campaign tool, Accelerate, for advertisers this fall, per Digiday. Accelerate, which LinkedIn says will reduce the time of creating a campaign from 15 hours to five minutes, has been in limited testing since October. Additionally, LinkedIn claims that Accelerate will reduce cost per action by 52% compared with traditional campaigns. Our view: AI’s potential to reduce the barrier of entry to digital advertising opens up large pools of potential spend for digital platforms. If Accelerate can address some of the complaints from earlier tests about its limited capabilities, it could help the social platform further establish itself as a leader for advertising. [LinkedIn’s AI ad campaign tool will launch this fall]( [Keep reading]( INDUSTRY VIEWS [What to expect from media ad spend for the remainder of 2024]( US ad spending is projected to grow 6.8% next year, surpassing $400 billion, according to EMARKETER’s forecast. Despite robust ad spending growth, AI tools, advancements in attribution, and cautious consumer behavior will add complexity for the latter half of 2024. This article was contributed by Ansira. [What to expect from media ad spend for the remainder of 2024 | Sponsored Content]( [Keep reading]( ANALYSIS [Shoppable media helps brands monetize live events]( Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this summer’s Olympics, and Amazon added shoppable ads to its Amazon Prime platform. [Keep reading]( THINGS TO KNOW 🎵 [YouTube Music sound search rolling out, AI ‘conversational radio’ in testing]( 🏷 [Meta adds custom offers to Instagram ad CTAs]( 📅 [Meta unveils Event Coverage stats for advertisers]( 🎬 [Google tests out Gemini AI-created video presentations]( 🚇 [Audio ads bring in $170M for the New York City subway]( PODCAST [Behind the Numbers: Leveraging Finfluencers]( Today’s podcast episode examines if the financial services sector should leverage social media influencers. We discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means, and we debate if the risks of using finfluencers outweigh the rewards. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](