Chart of the Day: Foot traffic steps up

Retail and dining foot traffic is up [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 15, 2024 [Retail and dining foot traffic is up]( [Retail and dining foot traffic is up]( Key stat: US [retail]( and dining foot traffic has grown nearly every month from June 2023 to May 2024, compared with the same period a year prior, according to data from Placer.ai. Beyond the chart: - Physical retail will account for 83.7% of all US retail sales this year, amounting to $6.234 trillion, according to our February 2024 forecast. - Retail stores including Bloomingdale’s, Whole Foods Market, and IKEA are embracing smaller-format stores to draw foot traffic where consumers live and work. - These localized shopping experiences are gaining traction too, according to Placer.ai. For example, BJ’s Wholesale Club’s small-format location in Warwick, Rhode Island, outperformed its state and nationwide averages in four of the first five months of the year. - In addition to offering a space for consumers to test, try on, and experience products, physical stores also act as a billboard to keep the brand top of mind for passersby. Use this chart: - Benchmark store traffic against industry trends. - Advocate for investment in physical retail and dining space. - Make a case for elevated in-store [experiences]( such as demos or events. [Read online]( More like this: - [Placer 100 Retail and Dining Index]( - [Physical stores have more influence than any single digital channel in driving fashion discovery]( - [5 charts on the importance of physical retail and improving the in-store experience]( - [3 lessons from retailers that have reimagined physical retail]( More Chart of the Day: - 7/12 - [All eyes on the Olympics]( - 7/11 - [The OOH pathway]( - 7/10 - [GenAI won’t kill Google Search]( - 7/9 - [Capitalizing on non-endemic]( - 7/8 - [The down-low on upfronts]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](