7 ChatGPT uses you haven’t considered

Privacy Sandbox testers raise concerns about latency and signal loss [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JULY 10, 2024 Philadelphia Cream Cheese released a patriotic marketing campaign featuring a country song called what? A) Land of the Cream Cheese B) America the Bagelful C) The Spread-Spangled Banner D) My Country Tis of Cheese [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [7 creative ChatGPT uses you haven’t considered]( Though ChatGPT has been publicly available for less than two years, we expect it will have 67.7 million monthly US users by the end of this year. That puts ChatGPT ahead of Reddit (60.8 million) and X (53.8 million) in monthly users. But because the tech is open-ended, the chatbot is only as useful as the people prompting it are. Here are seven creative uses for ChatGPT that have caught our eye. [Keep reading]( IN THE NEWS [Privacy Sandbox testers raise concerns about latency and signal loss]( Early adopters of Google’s Privacy Sandbox have released highly critical comments about the post-cookie advertising solution, per Ad Age. Our view: The consensus among ad tech partners was that Privacy Sandbox still has a long way to go in addressing industry concerns. But several also said that poor outcomes were expected given Privacy Sandbox’s nascence, and it is likely to improve over time. [Privacy Sandbox testers raise concerns about latency and signal loss]( [Keep reading]( ANALYSIS [Personalization tools yield valuable zero-party data]( The (again delayed) deprecation of third-party cookies and Apple’s AppTrackingTransparency initiative have fueled an imperative for brands and retailers to home in on proprietary first-party and zero-party data. The good news is consumers are willing to share data directly in exchange for benefits. A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews. [Personalization tools yield valuable zero-party data]( [Keep reading]( THINGS TO KNOW 🔥 [Ad industry acquisitions are beginning to heat up]( ⚽ [Sports streaming fragmentation is a boon for advertisers]( 🏆 [How to win with generative engine optimization while keeping SEO top tier]( 🤸🏾 [Digital ad demand still healthy, but slightly behind last quarter]( 🤖 [The Washington Post made an AI chatbot for questions about climate]( PODCAST [Behind the Numbers: Beyond chatbots—the role of genAI in retail]( On today's podcast episode, we discuss examples of generative AI (genAI) in retail, how to convince consumers to engage with it, and what genAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](