Chart of the Day: Capitalizing on non-endemic

More than half of brands take advantage of non-endemic partnerships [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JULY 9, 2024 [More than half of brands take advantage of non-endemic partnerships]( [More than half of brands take advantage of non-endemic partnerships ]( Key stat: 53% of brands often leverage data and media opportunities with retailers that do not carry their products, according to August 2023 data by Merkle. Beyond the chart: - Retailers including [Walmart]( Home Depot, and Albertsons have recently opened up their [retail media networks]( to non-endemic advertisers, recognizing the way it expands revenue opportunities. - The growing importance of first-party data positions retailers well to capture shifting ad dollars amid the loss of [legacy identifiers](. Some 84% US marketers say they are more likely to invest in retail media because of third-party cookie deprecation, per an April 2024 report by LiveIntent. - Retailers still have to approach non-endemic advertising strategically, employing [best practices]( to ensure the ads complement—but not compete with—the brands they carry. Non-endemic ads should be curated, contextually relevant, and align with customers. Use this chart: - Advocate for a more diverse retail media mix. - Assess and compare your non-endemic partnerships. [Read online]( More like this: - [Non-Endemic Advertising Explainer 2024]( (EMARKETER subscription required) - [Growth in retail media search ad spend will outpace its traditional counterpart]( - [The 7 biggest retail media moves from the first half of 2024]( - [4 (more) retail media networks worth watching]( More Chart of the Day: - 7/8 - [The down-low on upfronts]( - 7/5 - [How do you compare on AI readiness]( - 7/3 - [Cookieless? Not even close]( - 7/2 - [Where GenAI is headed]( - 7/1 - [Credit where credit is due]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](