How IBM used AI as a marketing machine

WPP launches text-to-video product at peak interest in genAI marketing [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JUNE 28, 2024 Here’s some tea. Which 2000s icon does Pure Leaf’s new campaign feature? A) Mandy Moore B) The Olsen twins C) Raven-Symoné D) Lindsay Lohan [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [How IBM, Rillet turn generative AI from a productivity tool into a marketing machine]( “The speed of the technology is moving so fast that waiting on the sidelines is not an option,” Upwork CEO Hayden Brown said at Tech Brew’s “Onboarding Your Favorite New Coworker: AI” event this week. Improved efficiency and productivity is the top outcome business leaders worldwide are trying to drive with AI solutions, per an October 2023 study from Cisco Systems. While CEOs are rightfully focused on how AI can make existing workflows faster, the most forward-thinking leaders are looking at how those same productivity tools can also serve as revenue-generating opportunities. [How IBM, Rillet turn generative AI from a productivity tool into a marketing machine]( [Keep reading]( IN THE NEWS [WPP launches text-to-video product at peak interest in genAI marketing]( WPP and Nvidia’s artificial intelligence partnership has borne fruit in the form of Production Studio, a generative AI tool that will allow brands to create text, images, and even video with prompts. Our view: WPP’s established track record and partnership with a leading AI company in Nvidia could help it work around the trends of in-housing creative and relying on first-party data. There’s still a strong negative halo effect around AI, but consumers are becoming less and less able to identify its use, which could entice brands to continue using it without disclosures. [WPP launches a text-to-video product at peak interest in genAI marketing]( [Keep reading]( ANALYSIS [3 lessons from brand missteps in responsible AI content marketing]( It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International. Here are three missteps brands have made with AI and content creation and what brands can learn from them. [Keep reading]( THINGS TO KNOW 💬 [How brands are using the comments sections to drive results]( 📉 [Analyst projects CPM declines for linear, streaming upfronts]( 🛍️ [TikTok goes after Amazon Prime Day with exclusive brand deals]( 💡 [Zuckerberg disses closed-source AI competitors as trying to ‘create God’]( 🤖 [Meta starts testing user-created AI chatbots on Instagram]( PODCAST [Behind the Numbers: To AI or not to AI, social media warning labels, and how people want ads to make them feel]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( “Behind the Numbers” is made possible by Roundel. [The Weekly Listen: To AI or not to AI, social media warning labels, and how people want ads to make them feel]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](